Successful Marketing : Secrets & Strategies


by Rhonda Abrams & Julie Vallone

Marketing: #1 issue on small business owner’s minds

Finally! The complete, ultimate marketing guide. Successful Marketing: Secrets & Strategies provides entrepreneurs and small business owners with everything they need to know to create a successful marketing plan, attract customers, increase sales, and make more money.

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SKU: 978-1-933895-05-5 Category: Tags: , ,

E-book version is available from VitalSource.


Successful Marketing: Secrets & Strategies is the most comprehensive, up-to-date guide available for entrepreneurs and business owners.

Key features

  • Principles and fundamentals
  • Step-by-step guide to creating a complete plan
  • 21st century and traditional techniques
  • Complete your plan quickly
  • Over 100 worksheets help you think through issues and decisions

Marketing tactics include

  • Advertising in print, radio, TV
  • Online advertising
  • Brand identity
  • Direct mail
  • Public relations
  • Person-to-person promotion
  • Networking
  • Email communications and newsletters
  • Print collateral
  • Search engine marketing
  • Search engine optimization
  • Trade shows
  • In-store ideas
  • Sampling
  • Customer loyalty programs

“Successful Marketing encourages students to think through standard marketing concepts while applying them directly to their business idea.” Meredith Carpenter, Entrepreneurship Instructor, Haywood Community College

Paperback: 407 pages

MSRP: $34.95

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