Trade Show In A Day


by PlanningShop with Rhonda Abrams & Betsy Bozdech

Get it done right, get it done fast

Trade shows offer an outstanding way to find new customers, secure leads, make sales, check out the competition, and reconnect with current customers. But a successful trade show experience doesn’t just happen. It takes planning. Trade Show In A Day walks you through the process, showing you tricks, tips, and strategies for success, while helping you make the most of your trade show dollars.

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SKU: 978-0-9740801-7-8 Categories: , Tags: ,

Ebook version is available from Amazon.


Trade Show In A Day shows you how to choose the right show, select the best booth, merchandise your products or services, and most importantly, how to secure leads and turn them into customers.

Key features

  • Tips for choosing the right show
  • Trade show services: the ones you need and the ones you don’t
  • Advice on designing a successful booth
  • Tactics for attracting attendees to your booth
  • Logistica: planning and shipping
  • Learn to turn prospects into customers
  • Last-minute trouble shooting
  • 25 worksheets help you plan a successful trade show
  • Paperback: 200 pages

Trade show tools include

  • Trade show timeline: what to do and when
  • Checklists of what to order, what to take, whom to contact, and more
  • Sample scripts for talking to booth visitors
  • Budgeting worksheets help forecast costs

Paperback: 200 pages

MSRP: $19.95

© 2006 PlanningShop


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