Entrepreneurship: A Real-World Approach, 2nd Edition

Key features

• Covers all aspects of becoming an entrepreneur
• Up-to-date trends in entrepreneurship
• Real-world cases show how entrepreneurs overcome obstacles
• Critical thinking exercises recap each chapter
• Over 70 worksheets help you think through issues and decisions
• Sample agreements, proposals, and contracts
• Paperback: 522 pages

Coverage of fundamentals

• Feasibility analysis and opportunity identification
• Strategic positioning
• Money management and sources of start-up cash
• Business planning and business plan competitions
• 21st century marketing techniques
• Social responsibility and social entrepreneurship
• Globalization and more

New in the 2nd edition

• Crowdfunding and new ways to raise money
• Disruptive industries
• Minimal viable product, lean startup, and innovation
• Updated real-world case studies
• Revised critical thinking exercises

Compatible with Business Plan Financials Software

• Speed up your financial projections when launching your business
• Available for Windows and Mac

Paperback: 522 pages

MSRP: $99.95

©2024 Rhonda Abrams