Description
“What separates Rhonda Abrams from the crowd? She is an expert in building successful small businesses. And she continues to create timely, meaningful, and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business.” — Gene Marks, New York Times small business columnist
Key features
- Covers all aspects of becoming an entrepreneur
- Up-to-date trends in entrepreneurship
- Real-world cases show how entrepreneurs overcome obstacles
- Critical thinking exercises recap each chapter
- Over 70 worksheets help you think through issues and decisions
- Sample agreements, proposals, and contracts
- Paperback: 522 pages
Coverage of fundamentals
- Feasibility analysis and opportunity identification
- Strategic positioning
- Money management and sources of start-up cash
- Business planning and business plan competitions
- 21st century marketing techniques
- Social responsibility and social entrepreneurship
- Globalization and more
New in the 2nd edition
- Crowdfunding and new ways to raise money
- Disruptive industries
- Minimal viable product, lean startup, and innovation
- Updated real-world case studies
- Revised critical thinking exercises
Compatible with Business Plan Financials Software
Paperback: 522 pages
MSRP: $99.95
©2017 Rhonda Abrams
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