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Entrepreneurship 2nd Edition

Entrepreneurship: A Real-World Approach, 2nd Edition

Rated 5.00 out of 5 based on 1 customer rating
(1 customer review)

$99.95

 

by Rhonda Abrams

LOOK INSIDE

New! Second edition of the hands-on guide for today’s entrepreneur

Innovation and creativity. Planning and execution. Risks and rewards. That’s entrepreneurship. Entrepreneurship: A Real-World Approach provides you with everything you need to know about starting and running a business—NOW.

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SKU: 978-1-933895-51-2 Categories: Business Financials, Business Planning, Entrepreneurship, Marketing, Most Popular, Startup Tags: entrepreneurship, planning, small business, start-up, startup
  • Description
  • Reviews (1)

Description

Key features

  • Covers all aspects of becoming an entrepreneur
  • Up-to-date trends in entrepreneurship
  • Real-world cases show how entrepreneurs overcome obstacles
  • Critical thinking exercises recap each chapter
  • Over 70 worksheets help you think through issues and decisions
  • Sample agreements, proposals, and contracts
  • Paperback: 522 pages

Coverage of fundamentals

  • Feasibility analysis and opportunity identification
  • Strategic positioning
  • Money management and sources of start-up cash
  • Business planning and business plan competitions
  • 21st century marketing techniques
  • Social responsibility and social entrepreneurship
  • Globalization and more

New in the 2nd edition

  • Crowdfunding and new ways to raise money
  • Disruptive industries
  • Minimal viable product, lean startup, and innovation
  • Updated real-world case studies
  • Revised critical thinking exercises

Compatible with Business Plan Financials Software

  • Speed up your financial projections when launching your business
  • Available for Windows and Mac

Paperback: 522 pages

MSRP: $99.95

©2017 Rhonda Abrams

1 review for Entrepreneurship: A Real-World Approach, 2nd Edition

  1. Rated 5 out of 5

    Irene Cantu – October 10, 2020

    I love reading your book. I am a senior student at Concordia University in Austin Texas. I plan on opening a business and I can only dream of a successful one. Thank you for all the learning tools.

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