• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

PlanningShop

Plan. Start. Grow.

  • Our Products
  • Instructors
  • Entrepreneurs
  • BizGear
  • Rhonda’s Blog
  • Book Rhonda
  • About PlanningShop
  • Search
  • Our Products
  • Instructors
  • Entrepreneurs
  • BizGear
  • Rhonda’s Blog
  • Book Rhonda
  • About PlanningShop
  • Search

There’s No Business Like Pet Business

October 28, 2014 //  by Rhonda Abrams

I have a scary admission to make: I will embarrass my dog by dressing her in a pet costume this Halloween.

I am certainly not alone. Americans will spend more than $350 million (that’s a third of a billion) on pet costumes in 2014. A pumpkin is the favorite costume of choice, closely followed by “hot dog,” the National Retail Federation reports.

Pets are big business, and the really good news is that pet-related industries are dominated by small business.

If you absolutely love animals — adorable puppies, cuddly kitties and rambunctious rabbits — and you want to own your company, consider starting a pet-related small business.

In the past 20 years, the size of the pet market in America has skyrocketed — from a “mere” $17 billion in 1994 to more than $58 billion estimated to be spent this year, according to the American Pet Products Association.

This trend shows no signs of stopping. Americans love their pets, and they are constantly looking for new ways to better care for — even indulge — their beloved critters.

Fortunately, this is an industry that’s still competitive for small businesses and the self-employed. Folks may spend the biggest percentage of their pet dollars on food, but more than half of their expenditures go for services and supplies that are traditionally provided by smaller companies — veterinarian care, boarding, grooming, dog training and the like.

And small pet retailers manage to survive even though every supermarket has an entire aisle devoted to pet food and there’s a pet “superstore” next to every suburban Bed, Bath and Beyond. Many Americans still rely on small, independent pet stores to get knowledgeable advice and high-quality products for their four-legged family members.

We’re on the cusp of an explosion of innovative pet products. New electronic gadgets help you find a lost pet, or ensure that only the right pet opens a doggy door. Do you wear a “FitBit” or Nike “Fuel” to measure your activity level? Well, why not one for your dog too? “Wearable technology” devices can measure your dog’s physical activity, food consumption, heart rate, and calories burned. You can even keep track to see who’s getting more exercise — you or your dog.

These products may seem silly — but they represent the dawn of a new pet industry and opportunities for entrepreneurs.

If you’re thinking of starting a pet-related business, you’ve got many options, including:

• Food and treats

• Grooming

• Boarding

• Training

• Doggy day care

• Dog walking

• Pet sitting

• Pet bedding

• Pet leashes and accessories

• Dog clothes and costumes

• Pet massage (yes, really)

If you are truly devoted to animals, you can even launch a non-profit small business. You won’t get rich starting an organization like this, but you can make a difference.

I know firsthand how non-profit organizations can help. Like many dog owners, I adopted my beloved pet from a local, legitimate, independent pet rescue organization. These groups help save dogs and cats (and other animals) destined to be killed by overcrowded shelters. My adorable ZuZu was scheduled to be killed at a city shelter, even though she was a highly desirable small hypoallergenic puppy. A local rescue group fostered her until I adopted her.

One type of business I’ve left off the list of pet-related entrepreneurial options is “breeding.” Many people think they can make money by becoming a “backyard breeder.” Not a good idea. Look at the statistics: every day in the U.S., 70,000 dogs and cats are born. That means, inevitably, many will be killed or made feral. It’s not only heartbreaking, it’s bad business. There are far better, more ethical options.

And by the way, my dog, ZuZu, will be dressed as Yoda this Halloween. After all, she has such big ears!

Pet business resources

Want to get started on your pet-related small business? You’ll find trade associations and training programs for virtually every aspect of this industry. Here are a few:

• Association of Professional Dog Trainers

• American Pet Products Association

• International Association of Canine Professionals

• Certification Council for Professional Dog Trainers

• International Boarding & Pet Services

• National Association of Pet Sitters


Copyright, Rhonda Abrams, 2014

This article originally ran in USA Today on September 24, 2014

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Email

Category: Solution CenterTag: business, costume, dress, holiday, pets, small business, USA Today

Previous Post: « Women’s Not-So-Small-Business Month
Next Post: Build Your Small Business With Tech Tips From the Ice »

Primary Sidebar

Subscribe to Rhonda's Blog via Email

Instagram @rhondaabrams

Sign up for my newsletter - get small business tip Sign up for my newsletter - get small business tips and the latest info. sent straight to your inbox! Link in profile~
.
.
#smallbusiness #newsletter #smallbizguru
What’s old is new again! How to stay in front of What’s old is new again! How to stay in front of your smallbiz customers, in my latest @usatoday column. Link in profile~
.
.
#smallbusiness #customer #digitalmarketing #smallbizguru
National Doughnut Day on Friday?? Great way to sta National Doughnut Day on Friday?? Great way to start the weekend!! Enjoy, and go find yourself some doughnuts 😋 🍩 
.
.
#smallbusiness #fridayfeeling #nationaldoughnutday
#smallbusiness #tuesdaythoughts #entrepreneur #ins #smallbusiness #tuesdaythoughts #entrepreneur #inspirationalquotes
“And I’m proud to be an American, where at lea “And I’m proud to be an American, where at least I know I’m free. And I won’t forget the men who died, who gave that right to me.” - Lee Greenwood -
.
.
#memorialday #neverforget
We're heading into a long weekend! Here's to some We're heading into a long weekend! Here's to some R&R, productivity . . . whatever your small business needs~
.
.
#smallbusiness #weekend #entrepreneur #fridayfeeling
Sign up for my newsletter - get small business tip Sign up for my newsletter - get small business tips and the latest info. sent straight to your inbox! Link in profile~
.
.
#smallbusiness #tips #entrepreneur #newsletter #smallbizguru
#smallbusiness #tuesdaythoughts #inspirationalquot #smallbusiness #tuesdaythoughts #inspirationalquotes
Here's to a great week, small business owners! . . Here's to a great week, small business owners!
.
.
#smallbusiness #smallbusinessowner #mondaymotivation
My Tweets
  • Sign up for my newsletter - get small business tip Sign up for my newsletter - get small business tips and the latest info. sent straight to your inbox! Link in profile~
.
.
#smallbusiness #newsletter #smallbizguru
    What’s old is new again! How to stay in front of What’s old is new again! How to stay in front of your smallbiz customers, in my latest @usatoday column. Link in profile~
.
.
#smallbusiness #customer #digitalmarketing #smallbizguru
    National Doughnut Day on Friday?? Great way to sta National Doughnut Day on Friday?? Great way to start the weekend!! Enjoy, and go find yourself some doughnuts 😋 🍩 
.
.
#smallbusiness #fridayfeeling #nationaldoughnutday
    #smallbusiness #tuesdaythoughts #entrepreneur #ins #smallbusiness #tuesdaythoughts #entrepreneur #inspirationalquotes
    “And I’m proud to be an American, where at lea “And I’m proud to be an American, where at least I know I’m free. And I won’t forget the men who died, who gave that right to me.” - Lee Greenwood -
.
.
#memorialday #neverforget
    We're heading into a long weekend! Here's to some We're heading into a long weekend! Here's to some R&R, productivity . . . whatever your small business needs~
.
.
#smallbusiness #weekend #entrepreneur #fridayfeeling
    Sign up for my newsletter - get small business tip Sign up for my newsletter - get small business tips and the latest info. sent straight to your inbox! Link in profile~
.
.
#smallbusiness #tips #entrepreneur #newsletter #smallbizguru
  • Footer

    Our Products
    Instructor Central

    Privacy Policy
    Contact Us

    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

    Copyright © 2023 PlanningShop · All Rights Reserved · Site design by paulinaart

    This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. ACCEPT Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT