Every year, I create a list of my small business new year’s resolutions. I think of these as a way to focus priorities for the coming year. I invite you to join me as you face 2022 in your small business. Before I drew up this year’s list, I went over some of the lists …
7 Things You Can Do to Support Small Business Right Now
Americans love small business. If you ask them which institution in the country they trust the most, “small business” comes out right on top. We small business people are more trusted than big business, labor, even the church and the military (*). But now, America, it’s time to put your money where your heart is. …
7 Things You Can Do to Support Small Business Right NowRead More
10 Tips to Ring In More Holiday Cash
If “location, location, location” are the first three rules of real estate, the first three rules of small business money management are “cash, cash, cash.” And if managing cash flow is important any time of year, it’s even more challenging during the critical holiday season. In every business, there’s a lag between money going out …
Nine Tips for Small Biz Holiday Success
If I have one message to send to small businesses about preparing for the holidays in 2021, it’s don’t wait. I’m not just talking to you retailers—though you’re the ones I’m sending this message to the loudest. Small businesses in every industry need to think through how they’ll make the most of #Holidays2021. Every year, …
Unsexy Marketing That Works
Hiring a celebrity to be a social influencer. Product placement on a popular TV show. Podcasts. Blogs. There are lots of sexy, fun ways to market your small business. They’ll cost a lot of money. And they probably won’t work. The reality is that for most small businesses, the best types of marketing are unsexy—they’re …
Find and Keep Your Best Small Biz Workers
I saw a shocking statistic the other day—one-third of millennials plan to quit their job once the Covid pandemic is no longer an issue. Whoa—that’s a lot of workers who’ll be job-hunting. Some may be employees in your small business. How can you retain your best employees? And, as importantly, is this an opportunity for …
Surviving Amazon and Other Platforms
One of the great promises of the internet for small business was that it was going to eliminate the “middle man”—intermediaries between sellers and customers. Manufacturers could sell directly to end users instead of stores; retailers could stay in touch with customers frequently. All that is true—but what is also true is that the internet …
If You Want to Start a Small Business, Read This
America’s the place where if you dream of starting a business, you should be able to do so, right? If you have the skills and the money, you should be able to make your entrepreneurial dreams come true. But in many states, a former employer can keep you from starting your own business. Crazy, right? …
9 Ways Your Small Business Can Save on Gas
As Americans hit the road again, gas prices are soaring, and that’s hitting small businesses hard. Demand for gas hit its highest level since 1991, according to AAA, and gas prices have risen by a whopping 40% since the beginning of the year. And prices are going to continue to rise for the foreseeable future. …
