How did it get to be November already? And you know what that means – holidays!
While you personally may not want to even think about Thanksgiving, for small businesses, the holidays have already arrived. While every season is important, for many small companies, the holiday season can represent half their annual sales. So, there’s no time to lose.
Sell more in brick-and-mortar retail
Want to make more money from each customer? Think “bundles.”
After all, why sell just one book when you can offer a “Jane Austen” bundle with a few books (and maybe tea and a teacup) preselected and pre-wrapped? If you get creative and sell a number of related products together, you’ll hear your cash register go cha-ching.
One advantage of selling a “bundle” is obvious: you make more money on each sale. But another advantage is that you have now created a product that is less likely to be available online.
And customers love bundles. After all, they solve a customer’s gift-giving dilemmas, especially if you:
- Provide bundles that have a theme – “for him,” “for her,” “for your pet,” “for your best customer”
- Pre-wrap bundles, ready to go
- ·Create bundles at different price points
Partner up: Increase your holiday impact – and stretch your dollars by partnering with other local businesses this season. You can do joint promotions, package products and local services together, and even team up for a holiday party.
Make your space inviting and entertaining: For most people, shopping is also a form of entertainment – not just a necessity. So make your establishment as festive and engaging as possible. Play holiday music and, perhaps, have apple cider available.
Why small businesses should vote in the midterms
