Plan. Start. Grow.
You’ve got 20,000 followers for your small business on Facebook. You sell hundreds of products a month on Amazon. Your restaurant increased its sales by linking up with an online food delivery service. This all seems good, right? Not so fast. Who owns your customers? That’s a critical question for you to answer if you …
Hey Small Businesses: Do You Know Where Your Customers Are?Read More
Can you guess the number one entrepreneurial training program for girls in the United States? Surprise! It’s the Girl Scouts. National Girl…
You Won’t Guess the Biggest Girls Business Training ProgramRead More
Let’s face it. By the Sunday after Thanksgiving, you’re exhausted. You cooked. You ate. You cleaned. You watched football and parades. And you absolutely need to escape the relatives. On Black Friday, you braved crowds for disappointing sales. You had a great time shopping on Small Business Saturday, but you still have a few hard-to-shop-for …
Two years ago, I wrote a column on how small businesses could best use Instagram to grow their businesses. Geez, does that seem a long time ago now. Social media changes faster than Beyoncé changes outfits. There’s a lot you need to catch up on if you want to take advantage of the benefits of …
Few things in life beat the excitement of starting a new business or launching a new product. Creating a startup is thrilling. Sure, there’s risk—but risk can be exciting. There’s also challenge and creativity—figuring out how to build something from nothing, finding money, solving problems. But what happens when the startup is started? You built …
Over the years, my small business has had its share of ups and downs. The economy tanked. My distributor went bankrupt. I lost valuable employees and lost a lease. In fact, the entire book publishing industry changed in the time I’ve been in it (I’m a publisher…). But 25 years later, I’m still here. What’s …
Memorial Day is the traditional kickoff of the summer season, and for many small businesses, that means customers flocking through the doors. For others, it’s the doldrums: customers don’t come, clients don’t call. Whether you sell surfboards or snowboards, picnic baskets or Christmas baskets, the health of your small business may be directly related to …
In today’s world, a small business needs to stand out. To survive, you need loyal, even fanatic, customers. It’s tough to compete on price, or even convenience, so what’s going to make a difference? Delight and surprise your customers. Customers today spread the word about businesses. When they’re unhappy, they quickly blast you on social …
If you ask most small businesses “What’s the biggest threat to your business?” they’re likely to say “Amazon.” This is especially true for brick-and-mortar retailers, but Amazon is disrupting just about every industry. If your small business isn’t yet threatened by Amazon, it will be. Now, Amazon isn’t the first big company to menace small …
