If you’re a small business owner, how do you launch a new product in a Covid-dominated world? A world where most customers are sitting behind their screens instead of going into stores? That’s the challenge I’m facing right now, as I and my team launch our newest book, The Sh*t’s Hit the Fan: Now What?! …
Money, Money, Money in your Small Business
Virtually every small business owner worries about money. But in this Covid-19 environment, with such an uncertain future, managing money is even more critical now for your small business survival. So how should you spend your money now? First: a couple of basic things to remember. Cash is king. If the three most significant things …
Hey Small Businesses: Do You Know Where Your Customers Are?
You’ve got 20,000 followers for your small business on Facebook. You sell hundreds of products a month on Amazon. Your restaurant increased its sales by linking up with an online food delivery service. This all seems good, right? Not so fast. Who owns your customers? That’s a critical question for you to answer if you …
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You Won’t Guess the Biggest Girls Business Training Program
Can you guess the number one entrepreneurial training program for girls in the United States? Surprise! It’s the Girl Scouts. National Girl…
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Museum Store Sunday Transforms Holiday Shopping
Let’s face it. By the Sunday after Thanksgiving, you’re exhausted. You cooked. You ate. You cleaned. You watched football and parades. And you absolutely need to escape the relatives. On Black Friday, you braved crowds for disappointing sales. You had a great time shopping on Small Business Saturday, but you still have a few hard-to-shop-for …
Instagram Updates for Small Biz
Two years ago, I wrote a column on how small businesses could best use Instagram to grow their businesses. Geez, does that seem a long time ago now. Social media changes faster than Beyoncé changes outfits. There’s a lot you need to catch up on if you want to take advantage of the benefits of …
You Built It. Now What?
Few things in life beat the excitement of starting a new business or launching a new product. Creating a startup is thrilling. Sure, there’s risk—but risk can be exciting. There’s also challenge and creativity—figuring out how to build something from nothing, finding money, solving problems. But what happens when the startup is started? You built …
11 Secrets of Small Business Success
Over the years, my small business has had its share of ups and downs. The economy tanked. My distributor went bankrupt. I lost valuable employees and lost a lease. In fact, the entire book publishing industry changed in the time I’ve been in it (I’m a publisher…). But 25 years later, I’m still here. What’s …
10 Tips for Small Biz Seasonal Survival
Memorial Day is the traditional kickoff of the summer season, and for many small businesses, that means customers flocking through the doors. For others, it’s the doldrums: customers don’t come, clients don’t call. Whether you sell surfboards or snowboards, picnic baskets or Christmas baskets, the health of your small business may be directly related to …
