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Halloween is Big Business

A Trick, a Treat for Small Business

October 30, 2015 //  by Rhonda Abrams

Halloween is big business for small business. According to the National Retail Federation, Americans will spend $6.9 million on costumes, decorations, candy, greeting cards, and party favors. More than 157 million will participate in Halloween festivities. Twenty million Americans will even spend $350 million on pet costumes. I have to admit that I’m one of them.

In honor of this important and fun holiday for both kids, adults, pets, and big and small business, I’ve written a Halloween Poem.

 

‘Twas the Week Before Halloween

(With apologies to Clement C. Moore, author of A Visit from St. Nicholas)

 

‘Twas the week before Halloween

And all thru the mall

The shoppers were spending

They were buying it all

 

They were scooping up candy

Decorations and masks

How much were they spending?

Oh, don’t even ask!

 

With all of those dollars

And credit cards flying

Halloween’s now number two

In holiday buying

 

Not Thanksgiving or Valentine’s

Nor that day set for Mother

Except for Halloween

There’s only one other

 

Merchants and restaurants

And businesses galore

Find ways to use Halloween

To sell even more

 

“It’s a holiday for kids,”

I hear you say

Yeah, just visit a bank

On Halloween Day

 

All the tellers wear costumes

Some even quite funny

And these are the people

Who’ve got all your money

 

Halloween’s now part

Of all business culture

So if you use it too

You won’t seem like a vulture

 

You, too, can get a piece

Of all this spending flurry

But Halloween’s soon

So you better hurry

 

“But Rhonda,” you cry

“There’s just one detail,

The business I own

Is not in retail.”

 

It’s not like a lawyer

Has much they can do

They can’t really offer

A special Halloween sue

 

Use Halloween to let clients

Know of them you’ve been thinking

So they’ll remember your name

Through all their holiday drinking

 

You can send them a card

Or hold a party

It’s different than Christmas

You’ll seem like a smarty

 

Run a Halloween special

Offer good things to eat

Be creative, be clever

Find a trick, find a treat

 

If nothing works now

When Halloween’s near

Just print out my column

And save ‘til next year  

 

Then plan a promotion

With a Halloween tie-in

One that will get

All your customers buyin’

 

As I close out this column

Only one thing’s to write:

“Happy Halloween to all

And to all a good fright.”


Copyright, Rhonda Abrams, 2015

This article originally ran in USA Today on October 30, 2015

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Category: Solution Center, USA TodayTag: customer, Halloween, promotion, rhonda abrams, small business, small business tips, spending

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