While small business owners and entrepreneurs tend to be optimistic by nature, in 2017, encouraged by recent growth in the economy, they’re particularly upbeat. That’s according to the recent Staples National Small Business Survey, conducted in December 2016.
Just some of the findings of the survey:
- 85 percent of small business owners feel optimistic about 2017. That’s huge. Because small business drives the overall economy, this number bodes well for American jobs, innovation, and competitiveness.
- 67 percent plan to hire. Hiring is one of the best indicators of business health and small businesses hire only when they feel confident about the future. This is good news for small businesses, for jobs, and for America.
- 72 percent plan to increase salaries and benefits. It’s also a great time to work for a small business! Small business owners recognize the importance of talented workers and in a tight labor market where star employees can jump ship for a better offer, it’s more important than ever to keep them happy—and on the payroll.
- 97 percent plan to increase their business investments. Successful small business owners may be risk takers but they tend to be conservative about spending—unless they feel confident it will pay off. And when small businesses buy, they help create jobs and income for other companies too.
- 71 percent say they’ll likely be a vendor at a trade show or conference. I exhibit at a few industry conferences a year—they’re the best place for new leads. Perhaps, like me, these small business owners recognize in-person events as great networking opportunities to reach ready prospects. Look for a trade show or conference to exhibit at in 2017.
- 91 percent would encourage their kids to be entrepreneurs. With all the challenges of owning one’s own business, being an entrepreneur can be a path to financial freedom and personal satisfaction. So small business owners want their kids to have that opportunity as well.
- 93 percent say that running a small business provides the most job satisfaction possible. There’s a reason why one of the top New Year’s resolutions every year is to start a business. Small business owners know being their own boss is the best job there is.
“We have our finger on the pulse of the U.S. small business community, and have supported small business owners for more than 30 years,” said Frank P. Bifulco, Jr., executive vice president global marketing, Staples. “It’s exciting to see American small business owners so optimistic about the year ahead. We look forward to continuing to help them achieve success in 2017 and beyond.”
Staples has a variety of services, both in-store and at Staples.com, to help small business owners achieve their goals. Staples Print and Marketing Services offers everything from business cards and logo design to marketing materials and signage, which is especially helpful for those attending trade shows or conventions. Additionally, the Staples Small Business Hub is a valuable resource for small business owners, with expert tips, information and industry advice.
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