Wish lists aren’t just for boys and girls. We small businesses have them too. What tops yours? More customers? More sales? More money? Here’s a list of ideas to help bring in more customers, more sales, and more money this holiday season.
- Email newsletters with a holiday theme
- Customer appreciation events
- Extended holiday hours
- 2018 calendars with your name on them
- Fun YouTube video
- Pre-wrapped holiday gifts
- Holiday lunches with clients
- Bringing gifts to customers as cold calls
- Holiday tips on Facebook page
- Holiday open house
- “Most Wanted Gift” signs around your shop
- Holiday Facebook Live video or Twitter chat
- Early booking discounts for the new year
- Deal-of-the-day on social media
- Decorate your store
- Charity food or clothing drive
- Groupon valid after January
- “Decorate” your website
- Share buttons for products online so customers market for you
- Free shipping on purchases over $50
- Holiday networking parties
- Partner with other business
- Holiday fair booth
- Take Canadian clients to a hockey game
- Friends and family discount day
- Free gift wrapping
- Put a sign on your dog and go for walks
- Special holiday menu
- Gift packages with neighboring businesses and sell at both companies
- Holiday party with neighboring businesses and share customers
- Pre-wrapped gifts “for him,” “for her,” “for your pet”
- Bundles displayed together
- Inviting pictures online of your products in gift packs
- Services bundled with products
- Gift cards bundled with your restaurant menu
- Gift baskets at different price points
- A sidewalk sale with the shop next door
- Cross-selling additional services
- More expensive products and services featured prominently
- Gift certificates
- Portion of sales to charity
- Donate services to a community group to increase visibility
- BOGO or bring-a-friend promotions
- Holiday workshop
- Greeting cards to customers, prospects, and vendors
- Affordable gifts to your best customers
- VIP holiday party
- “Customers of the week” featured on social media
- Charitable donation in one valuable customer’s name
- Deals for 2018
Happy Holidays from all of us at PlanningShop!