Halloween is just around the corner, so I’ve got a “Trick or Treat” Small Business Quiz. When do you know whether something in your small business is a “Treat”—a real opportunity—or a “Trick”—a problem disguised as a chance to grow? Are these tricks or treats for your small business? (Answers below) Your top performing salesperson …
Hey Small Businesses: Do You Know Where Your Customers Are?
You’ve got 20,000 followers for your small business on Facebook. You sell hundreds of products a month on Amazon. Your restaurant increased its sales by linking up with an online food delivery service. This all seems good, right? Not so fast. Who owns your customers? That’s a critical question for you to answer if you …
Hey Small Businesses: Do You Know Where Your Customers Are?Read More
7 Tips to Make You an Instagram Star
Get out your pink paint. Or your coral, or yellow, or teal. By the time you finish reading this column, you’re going to be painting one wall…
Instagram Updates for Small Biz
Two years ago, I wrote a column on how small businesses could best use Instagram to grow their businesses. Geez, does that seem a long time ago now. Social media changes faster than Beyoncé changes outfits. There’s a lot you need to catch up on if you want to take advantage of the benefits of …
Facebook: A Mixed Bag for Small Business
Many small business owners watched recent revelations about Facebook with mixed emotions. Like most Americans, they were surprised to discover how much information the social media collects on its users. Even more worrisome was learning that 87 million Americans had their data exploited by Cambridge Analytica, a firm with ties to Donald Trump’s campaign, to …
Valentine’s Day is for Small Biz Too
It’s nearly Valentine’s Day—so it’s time to show your small business customers some love. In today’s #MeToo and #TimesUp climate, that doesn’t mean doing anything your grandmother would be ashamed of you for. And it doesn’t (necessarily) mean sending customers a box of chocolates or Valentine’s Day cards. No, it means insuring your customers know …
7 Can’t-Miss Rules for Small Biz Growth
Ask virtually any small business owner what they want for their company, and the answer is likely to be “more customers, more money, more business.” In other words, they want their business to grow. But how do you get your small business to grow? Like many small business owners, in the beginning of my own …
50 Shades of Green
Wish lists aren’t just for boys and girls. We small businesses have them too. What tops yours? More customers? More sales? More money? Here’s a list of ideas to help bring in more customers, more sales, and more money this holiday season. Email newsletters with a holiday theme Customer appreciation events Extended holiday hours 2018 …
7 Small Biz Low-Tech, No-Tech Secrets
Oh, you think you’re so smart, don’t you? In your small business, you’ve mastered social media. You’re a whiz at Facebook, Instagram, Twitter, LinkedIn, Pinterest, or some other social media platform. Or all of the above. And you don’t just use technology for marketing, you’ve already moved most of your small business applications to the …
