Has this ever happened to you in your small business? You want to get the word out about a sale or a new product, and you’ve heard Facebook is a good way to reach customers. You create what you think is a good post and then pay to “boost” it. Then, nothing. No sales. No …
How PR Is Done—The Judgment of Paris
It started as a publicity stunt. It created an industry—an industry dominated by small businesses and entrepreneurs. And it revolutionized the wine world, changing forever the quality and cost of the next glass of wine you’ll drink. This year is the 40th anniversary of the “Judgment of Paris” in which the best French wines were …
Is Trump’s Small Business Owner Real?
When Donald Trump and Republican leaders wanted a “small business owner” to address the GOP convention, they chose Floridian Michelle Van Etten. Republican convention information touted her as running “an international multi-million dollar network marketing business.” Sounds great. But is Van Etten really a small business owner? Van Etten participates in a multi-level marketing program …
Grow Your Small Business with Partners
Want to grow your small business or entrepreneurial startup without spending a pile of money expanding to new locations, manufacturing new products, or hiring a slew of new salespeople? Then it’s time you look around and find a strategic partner. Typically, when someone says the word “partner” in small business, they mean a person who …
Making Your Small Business Look Big
Has a prospective client ever said your small business was too limited to serve their needs? Does your small business lack expertise in critical areas? Well, there’s a way to add skills, size, and strength without hiring a single employee. Join with others to form a “virtual company.” What’s a virtual company? It’s an alliance …
10 Rules for Small Business Success
For over 25 years, I’ve helped small business owners start, run, and grow their companies. I’ve worked with all sizes of businesses: from one-person micro-businesses to companies with hundreds of millions in revenue. I’ve consulted with companies in all kinds of industries. Some served consumers; some served other businesses. There were start-ups and long-established entities. …
16 Small Business Resolutions for 2016
Lose weight. Quit smoking. Floss. January’s the traditional time for making new year’s resolutions. But in addition to your personal goals, what do you want to achieve in 2016 for your small business? I’ve come up with a list of New Year’s Resolutions for Small Business, and since it’s 2016, it seems only natural that …
8 Branding Tips From Santa
Santa Claus. Stop for a minute and picture Santa. I bet you’ve got a really clear vision: red suit with white trim, big white beard, and pretty chubby. You’ve also got a clear sense of what Santa stands for: giving, jolly, Christmas. And you know how Santa makes you feel: happy. Santa’s a branding genius. And you …
7 Small Business Marketing Tricks for Busy People
As a small business owner you have a lot on your plate — creating your product or delivering your service, managing your money, motivating your employees, ensuring operations run smoothly. Phew! How do you find time to actually attract customers? For an overwhelmed small business owner, how do you manage to take care of one …
