Author, entrepreneur, and USA Today columnist, Rhonda Abrams is widely recognized as one of the nation’s foremost experts on small business, entrepreneurship, and business planning. Through her books, writing, and speaking, Rhonda has helped millions of entrepreneurs launch and grow their own businesses. Rhonda writes the weekly small business and entrepreneurship column in USA Today. Her book, Successful Business Plan: Secrets & Strategies is America’s bestselling business plan guide and has sold more than a million copies.
Rhonda’s 19 books on business planning and entrepreneurship have been translated in over 30 languages, adopted by more than 1000 business schools, including 22 of the top 25 Entrepreneurship programs in the US. Among her bestselling books are Six-Week Start-Up, Business Plan in a Day, and Entrepreneurship: A Real-World Approach.
Rhonda not only writes about entrepreneurship; she lives it. She has started four successful companies. Currently, she’s President and Chief Entrepreneur of PlanningShop, a publishing company creating content for small businesses.
Rhonda has been named one of the Top 100 Small Business Influencers every year and was named one of the 100 Most Influential Women in Silicon Valley. She was educated at UCLA and Harvard University. She lives in Palo Alto, California, and her dog, ZuZu, comes to work with her every day.
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By Rhonda Abrams on January 16, 2019
Get out your pink paint. Or your coral, or yellow, or teal. By the time you finish reading this column, you’re going to be painting one wall of your small business a color that will “pop” on Instagram. Why? Because Instagram is today’s powerhouse social media site for consumer businesses. If you can give customers … Read more »
By Rhonda Abrams on January 2, 2019
Like many small business owners and entrepreneurs, I start each new year with resolutions to improve my business life. Since I document those new year resolutions in my USAToday column, I’m able to go back and reflect on how I’ve done. I dusted off my list from 1999—20 years ago—to see how those resolutions turned … Read more »
By Rhonda Abrams on December 19, 2018
Are you the Scrooge in your small business? Remember “A Christmas Carol”—Charles Dickens’ tale of a miserly business owner visited by the ghosts of Christmas past, present, and future. Let’s imagine the story with a contemporary small business owner who’s a stingy Scrooge. It’s a blustery Christmas Eve, and you’re Ebby Scrooge, a small business … Read more »