Author, entrepreneur, and USA Today columnist, Rhonda Abrams is widely recognized as one of the nation’s foremost experts on small business, entrepreneurship, and business planning. Through her books, writing, and speaking, Rhonda has helped millions of entrepreneurs launch and grow their own businesses. Rhonda writes the weekly small business and entrepreneurship column in USA Today. Her book, Successful Business Plan: Secrets & Strategies is America’s bestselling business plan guide and has sold more than a million copies.

Rhonda’s 19 books on business planning and entrepreneurship have been translated in over 30 languages, adopted by more than 1000 business schools, including 22 of the top 25 Entrepreneurship programs in the US. Among her bestselling books are Six-Week Start-Up, Business Plan in a Day, and Entrepreneurship: A Real-World Approach.

Rhonda not only writes about entrepreneurship; she lives it. She has started four successful companies. Currently, she’s President and Chief Entrepreneur of PlanningShop, a publishing company creating content for small businesses.

Rhonda has been named one of the Top 100 Small Business Influencers every year and was named one of the 100 Most Influential Women in Silicon Valley. She was educated at UCLA and Harvard University. She lives in Palo Alto, California, and her dog, ZuZu, comes to work with her every day.

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Environment Smallbiz

6 Ways to Finally Clean Up Your Small Business

By Rhonda Abrams on April 24, 2019

It’s “Earth Week,” so it’s time to talk about how you can help protect the environment in your small business. In particular, what are you going to do with all that tech trash you have? If you own a small business, you probably create a whole bunch of tech waste. Look around. I bet you … Read more »


How to Lower Your Small Business Taxes

By Rhonda Abrams on April 10, 2019

My CPA emailed me Friday night, letting me know the taxes I’ll have to pay on my small business income. Gulp—those number are high! (Note to CPAs—wait til Monday to clobber small business clients with bad news…let us enjoy our weekends.) Is it because I had a banner year?  Nope, my income was down. How … Read more »


If You Want to Reach Millennials, Small Biz Owner, Do This

By Rhonda Abrams on March 27, 2019

“Don’t hate, hydrate,” screamed the ad on the poster. Now, it may seem crazy, or craven, to use a social message to sell skin cream, but there’s an important lesson for you, small business owner, behind this marketing ploy. Today’s millennials expect companies—including small businesses—to have a social as well as a business mission. Whether … Read more »

Speaking Engagements

Rhonda is an enthusiastic and entertaining speaker on a wide range of topics in the small business and entrepreneurship realm. She is frequently invited to speak at conferences, corporate meetings and workshops.

Rhonda is available for keynote addresses, focused breakout sessions, panel moderator and one-on-one speed consulting.

For inquires into hiring Rhonda for your next event please contact PlanningShop via email

Rhonda's clients include:

Special Projects

Rhonda and PlanningShop partner with select companies to bring expert advice to small business owners through e-books, interactive guides, social media and more.

If your company is interested in teaming with Rhonda please contact PlanningShop via email

See Recent Project

A few of our past partners include: