ERA_2nd Ed_3D_Cover copy

Entrepreneurship: A Real-World Approach, 2nd Edition

$99.95 $79.96

by Rhonda Abrams

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New! Second edition of the hands-on guide for today’s entrepreneur

Innovation and creativity. Planning and execution. Risks and rewards. That’s entrepreneurship. Entrepreneurship: A Real-World Approach provides you with everything you need to know about starting and running a business—NOW.

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E-book version is available from VitalSource.

Product Description

Key features

  • Covers all aspects of becoming an entrepreneur
  • Up-to-date trends in entrepreneurship
  • Real-world cases show how entrepreneurs overcome obstacles
  • Critical thinking exercises recap each chapter
  • Over 70 worksheets help you think through issues and decisions
  • Sample agreements, proposals, and contracts
  • Paperback: 522 pages

Coverage of fundamentals

  • Feasibility analysis and opportunity identification
  • Strategic positioning
  • Money management and sources of start-up cash
  • Business planning and business plan competitions
  • 21st century marketing techniques
  • Social responsibility and social entrepreneurship
  • Globalization and more

New in the 2nd edition

  • Crowdfunding and new ways to raise money
  • Disruptive industries
  • Minimal viable product, lean startup, and innovation
  • Updated real-world case studies
  • Revised critical thinking exercises

“What separates Rhonda Abrams from the crowd? She is an expert in building successful small businesses. And she continues to create timely, meaningful, and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business”  Gene Marks, New York Times small business columnist

Paperback: 522 pages

MSRP: $99.95

©2017 Rhonda Abrams

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