Description

Successful Business Research will take you through the process of gathering critical, totally-customized information and data about your business’s industry, target market, and competition. Harness the often-difficult-to-master power of the nation’s leading public and private data sources, filter it, interpret it, and use it to your business’s advantage.

Key features

• Step-by-step guide to finding key data about an industry, market, and competition

• Shows you how to quickly grab the data you need and interpret it

• Time-saving tips and tricks

• Techniques to improve the quality of results

• Includes easy-to-use worksheets to jumpstart the research process

• Can save you hundreds, even thousands, of dollars in research expenses

Includes the best business resources

• Business databases

• State and other government resources

• Academic reports

• Media websites

• Search engines

• Private research companies

Paperback: 312 pages

MSRP: $29.95

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