Description
Successful Business Research will take you through the process of gathering critical, totally-customized information and data about your business’s industry, target market, and competition. Harness the often-difficult-to-master power of the nation’s leading public and private data sources, filter it, interpret it, and use it to your business’s advantage.
Key features
- Step-by-step guide to finding key data about an industry, market, and competition
- Shows you how to quickly grab the data you need and interpret it
- Time-saving tips and tricks
- Techniques to improve the quality of results
- Includes easy-to-use worksheets to jumpstart the research process
- Can save you hundreds, even thousands, of dollars in research expenses
Includes the best business resources
- Business databases
- State and other government resources
- Academic reports
- Media websites
- Search engines
- Private research companies
Paperback: 312 pages
MSRP: $29.95
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