Description
Key features
- Covers all aspects of becoming an entrepreneur
- Up-to-date trends in entrepreneurship
- Real-world cases show how entrepreneurs overcome obstacles
- Critical thinking exercises recap each chapter
- Over 70 worksheets help you think through issues and decisions
- Sample agreements, proposals, and contracts
- Paperback: 522 pages
Coverage of fundamentals
- Feasibility analysis and opportunity identification
- Strategic positioning
- Money management and sources of start-up cash
- Business planning and business plan competitions
- 21st century marketing techniques
- Social responsibility and social entrepreneurship
- Globalization and more
New in the 2nd edition
- Crowdfunding and new ways to raise money
- Disruptive industries
- Minimal viable product, lean startup, and innovation
- Updated real-world case studies
- Revised critical thinking exercises
Compatible with Business Plan Financials Software
Paperback: 522 pages
MSRP: $99.95
©2024 Rhonda Abrams
Irene Cantu –
I love reading your book. I am a senior student at Concordia University in Austin Texas. I plan on opening a business and I can only dream of a successful one. Thank you for all the learning tools.