Hiring a celebrity to be a social influencer. Product placement on a popular TV show. Podcasts. Blogs. There are lots of sexy, fun ways to market your small business. They’ll cost a lot of money. And they probably won’t work. The reality is that for most small businesses, the best types of marketing are unsexy—they’re …
6 Great Growth Tactics You’ve Forgotten
The other day I was eating a terrific sandwich in a café near my office, when I noticed staff members wearing T-shirts saying, “We do business catering.” I immediately texted my office manager and told her to order from this café for our next staff lunch. Wow. They got an order from a T-shirt! This …
