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Bye, bye Black Friday—hello “#BuyBlack Friday.” There’s a new holiday shopping tradition, and I’m encouraging everyone to join in. Let’s spend some of our holiday dollars at black-owned businesses, especially on the Friday after Thanksgiving, November 27. Eleven years ago, when Small Business Saturday launched, it raised the visibility of small businesses during the all-important …
A New Small Business Holiday Tradition – #BuyBlack FridayRead More
Many small business owners watched recent revelations about Facebook with mixed emotions. Like most Americans, they were surprised to discover how much information the social media collects on its users. Even more worrisome was learning that 87 million Americans had their data exploited by Cambridge Analytica, a firm with ties to Donald Trump’s campaign, to …
Entrepreneurs and small business owners are an optimistic group. They’re bullish on themselves and their own industry. But when it comes to the overall economy, they’re not so upbeat. That’s the conclusion of a new global survey of small companies, “The Future of Business Survey,” being conducted monthly by Facebook and coordinated by the World …
Our new President, Donald Trump, spends a lot of time on Twitter. He’s tweeted almost 35,000 times and often tweets many times a day. But is all that time on social media well spent? Whether you have one of the world’s largest enterprises to run – let’s say one directly affecting 330 million of your …
Face it, some days you wish social media would just go away so you can get back to running your small business. Sure, you like Facebook for keeping up with family and friends, but what the heck are you supposed to post about your storage unit business? Instagram and Pinterest are great for pretty pictures, …
Has this ever happened to you in your small business? You want to get the word out about a sale or a new product, and you’ve heard Facebook is a good way to reach customers. You create what you think is a good post and then pay to “boost” it. Then, nothing. No sales. No …
What’s Silicon Valley cooking up now to help small businesses? I had a chance to find out when I arranged an “Insider’s Tour of Silicon Valley” to celebrate the 35th anniversary of America’s Small Business Development Center network (ASBDC). On Sept 9, I took approximately 70 small business consultants on a tour of three companies dramatically affecting …
Every small business owner needs to know some numbers—total revenue, profit margin, cost of goods, and the like. But there are other numbers that, as we start 2015, every entrepreneur needs to know to stay competitive and succeed. I’ve focused on 9 key numbers that are likely to affect your small business in the coming …
