Get out your pink paint. Or your coral, or yellow, or teal. By the time you finish reading this column, you’re going to be painting one wall…
Instagram Updates for Small Biz
Two years ago, I wrote a column on how small businesses could best use Instagram to grow their businesses. Geez, does that seem a long time ago now. Social media changes faster than Beyoncé changes outfits. There’s a lot you need to catch up on if you want to take advantage of the benefits of …
Instagram, It’s Not Just for Pics Anymore
Want a sell-out crowd of small business owners at your next Chamber of Commerce meeting? Then invite a speaker on the topic of “How to Increase Sales Using Social Media.” Small businesses are excited about, but challenged, when it comes to using social media for actually conducting business. Now, there’s a newly expanded tool they …
Make Sales, Not Tweets
Our new President, Donald Trump, spends a lot of time on Twitter. He’s tweeted almost 35,000 times and often tweets many times a day. But is all that time on social media well spent? Whether you have one of the world’s largest enterprises to run – let’s say one directly affecting 330 million of your …
11 Small Biz Social Media Do’s and Don’ts
Face it, some days you wish social media would just go away so you can get back to running your small business. Sure, you like Facebook for keeping up with family and friends, but what the heck are you supposed to post about your storage unit business? Instagram and Pinterest are great for pretty pictures, …
Instagram Success for Small Biz
Facebook. Twitter. Pinterest. LinkedIn. Phew. You could spend all day on social media, but you’ve got a small business to run. Nevertheless, social media can be a powerful marketing tool. The key: finding the one or two outlets that reach and engage your target market. If you’re in a very visual industry – food, fashion, …
