Facebook. Twitter. Pinterest. LinkedIn. Phew. You could spend all day on social media, but you’ve got a small business to run. Nevertheless, social media can be a powerful marketing tool. The key: finding the one or two outlets that reach and engage your target market. If you’re in a very visual industry – food, fashion, …
10 Rules for Small Business Success
For over 25 years, I’ve helped small business owners start, run, and grow their companies. I’ve worked with all sizes of businesses: from one-person micro-businesses to companies with hundreds of millions in revenue. I’ve consulted with companies in all kinds of industries. Some served consumers; some served other businesses. There were start-ups and long-established entities. …
16 Small Business Resolutions for 2016
Lose weight. Quit smoking. Floss. January’s the traditional time for making new year’s resolutions. But in addition to your personal goals, what do you want to achieve in 2016 for your small business? I’ve come up with a list of New Year’s Resolutions for Small Business, and since it’s 2016, it seems only natural that …
Find Your Niche
All over America, this week people observe “Small Business Week.” They’ll toast the huge contributions small businesses and entrepreneurs make to the American economy. Small companies will rightly be in the spotlight. But when USAToday turned to me to create a special, five-day, series for Small Business Week – kicking off today – I wanted …
