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“It was an unknown, a big gaping black hole.” That’s how Adele Nasr, the Chief Marketing Officer of electric bicycle maker Aventon described the state of the bike industry in March. “This is really scaring me; it’s going to be terrible,” is how Molly Moon Neitzel, owner of Molly Moon’s Ice Cream, felt after seeing …
How Can Your Small Business Survive? These Businesses Show HowRead More
“Experiment, Expedite, Iterate.” That’s Google’s mantra of new product development, and it closely aligns with one of the hottest trends in entrepreneurship today: the lean startup. As an entrepreneurship educator, you’re likely familiar with the lean startup movement, promoted by author Eric Reis. In a nutshell, the lean startup approach emphasizes speed: launch a product …
Lean Startup: Five Things Your Students Need to Know NowRead More
It’s not typical to get small business guidance on a ski slope, but one of the most useful pieces of advice I ever got came when I first learned to ski many years ago: “Commit yourself to the turn.” Whenever you want to go in a new direction—in skiing or small business—you have to follow …
You’ve just launched your startup or small business. You’ve got a great idea. But then, you find customers aren’t really interested. Do you throw in the towel? No, you pivot. You’ve been running your small business successfully for years. But then, your industry changes. Do you look for a job? No, you pivot. You’re smart …
