“How much should I charge?” That’s one of the toughest questions a small business owner faces. It’s true even when you’ve been running your business for a while, but it’s particularly perplexing when you’re pivoting to a new line of business—perhaps because of Covid—or launching a new business, product, or service. Setting prices is more …
How to Launch a Small Business Product Now
If you’re a small business owner, how do you launch a new product in a Covid-dominated world? A world where most customers are sitting behind their screens instead of going into stores? That’s the challenge I’m facing right now, as I and my team launch our newest book, The Sh*t’s Hit the Fan: Now What?! …
5 Ways to Tell if your Business Idea is Any Good
Almost every time I give a speaking engagement, a wanna-be entrepreneur approaches me with their great idea for a new small business. Often, it’s a new product. Sometimes it’s a new kind of service or an innovative app. What they all have in common is the ‘this-can’t-fail’ enthusiasm of the person with the idea. But …
