Do you have an idea for a new gizmo that will take the world by storm? Are you about to create a what-cha-ma-call-it that will finally enable you to launch your own small business? Hold on. Before you invest your life savings or launch a crowdfunding campaign on Kickstarter, you need to create a prototype. …
7 Steps to Finding Your Ideal Customer
Startup Sally. Venture Vic. Paul Pasta. Midlife Mary. These customers are vitally important to my small business. And none of them are real. They’re a few of the “personas” we’ve devised to help us in our product development process. Some of the most important “customers” for your small business may not be real people at …
