Recently, I had lunch with a friend, I’ll call him Ryan, who’s launched a high-tech start-up. Most of us would envy Ryan’s success. He easily raised nearly two million dollars in funding. He’s attracted a small team of outstanding employees. He’s landed a couple of major customers. But he confided to me that his biggest …
Four Keys to Make Customers Fall in Love with Your Small Business
Valentine’s Day is just around the corner—and it’s time to show the most important person in your small business some love—your customers. Sure your relationship was exciting at first. You were thrilled to see that new someone. You went the extra mile in service, gave them sign-up bonuses and introductory offers. But after a while, …
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