No one ever thinks about Santa as an experienced business owner, but he’s been running a successful enterprise for centuries. So before the holiday crunch, I sat down with Santa over a cup of hot chocolate and asked for his small business start-up advice. I also asked for a red Tesla. I’ll see if Santa …
8 Branding Tips From Santa
Santa Claus. Stop for a minute and picture Santa. I bet you’ve got a really clear vision: red suit with white trim, big white beard, and pretty chubby. You’ve also got a clear sense of what Santa stands for: giving, jolly, Christmas. And you know how Santa makes you feel: happy. Santa’s a branding genius. And you …
13 Small Business Apps Santa Loves
As a small business owner, you think YOU have a busy holiday season. Just imagine what it’s like for Santa! He’s one small business owner with a huge December “to do” list: Maintain and data mine a world-class database for a thorough naughty-nice analysis Manage his global supply chain for materials and inventory for over …
