Yikes! The trade show you’ve signed up to exhibit at is only a week away, and you’re not sure you’re completely ready. Don’t panic. I’m here to help. I’ve teamed up with Staples to help make sure your trade show is a success, no matter how soon it’s coming. What’s a success? You build brand …
TRADE SHOW 101
I’m a big believer in trade shows. In my company, we spend the bulk of our marketing dollars exhibiting at trade shows and conferences. So I was delighted when Staples asked me to help Donna Fulmer of Orion Global Solutions prepare to exhibit at the upcoming Smart Hustle Small Business Conference in New York City. …
Secrets of Trade Show Success
Marketing: it’s critical for success in any business, especially small businesses. But every small business has limited resources – both in terms of time and money – to spend on marketing, so make sure your marketing dollars and hours are being spent where they’ll do the most good. Where do I spend most of my …
9 Secrets of Trade Show Success
It may be summer, but if you’re a small business owner wanting to grow your business, it’s time to start thinking about fall. When the leaves turn gold, there’s a golden opportunity to grow your business: autumn is the busiest season for industry trade shows and conferences, and those are great for finding and securing …
