On Tuesday, June 19, President Donald Trump spoke before an organization that often purports to represent small business, attempting to gin up support of the small business community for his policy of separating immigrant families. As someone who has worked with small businesses across the United States for more than two decades, I know this …
What’s at your Core?
I’ve created a major new product for my small business, and, after more than two years of hard work and investment, it’s almost ready to launch. I’m not quite ready to tell you what it is. But I can tell you that a few years ago, I took a good, hard look at my small …
8 Branding Tips From Santa
Santa Claus. Stop for a minute and picture Santa. I bet you’ve got a really clear vision: red suit with white trim, big white beard, and pretty chubby. You’ve also got a clear sense of what Santa stands for: giving, jolly, Christmas. And you know how Santa makes you feel: happy. Santa’s a branding genius. And you …
