Get ready: the best shopping day of the year is coming this week. You can find bargains, discover great and unique gifts, meet your neighbors, and feel good about every dollar you spend. It’s Small Business Saturday—the Saturday after Thanksgiving—and it’s coming this Saturday, November 25. It’s fun to go shopping on Small Business Saturday. …
Small Biz Winners and Losers in the Tax Bill
If you’re a small business owner hoping to get a tax cut under proposed Republican tax reform, pay close attention. While there will be a few small business winners, most small business owners will see no benefit, and you might be one of the many small business losers. While both the House and Senate bills …
Fight Flu Season with Wellness-Enhancing Tips for your Office
Cold and flu season has arrived. And your small business workplace may be the breeding ground for all those germs. For a small business, having a healthy workforce is especially critical. With fewer workers, when even one person is out sick, it’s tough to handle the workload. And healthy workers are more productive. According to …
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7 Small Biz Low-Tech, No-Tech Secrets
Oh, you think you’re so smart, don’t you? In your small business, you’ve mastered social media. You’re a whiz at Facebook, Instagram, Twitter, LinkedIn, Pinterest, or some other social media platform. Or all of the above. And you don’t just use technology for marketing, you’ve already moved most of your small business applications to the …
Last-Minute Trade Show Prep
Yikes! The trade show you’ve signed up to exhibit at is only a week away, and you’re not sure you’re completely ready. Don’t panic. I’m here to help. I’ve teamed up with Staples to help make sure your trade show is a success, no matter how soon it’s coming. What’s a success? You build brand …
Cracking the Mystery of Retailer Success
“Sometimes, I feel like I’m in a Nancy Drew mystery. I just wish I had her little roadster.” Pam Hammond—owner of Paddington Station, the “eclectic emporium” in Ashland Oregon—certainly seems like a grown-up version of the clever, perky girl sleuth, faced with one challenging dilemma after another. Today’s biggest mystery for small business owners like …
TRADE SHOW 101
I’m a big believer in trade shows. In my company, we spend the bulk of our marketing dollars exhibiting at trade shows and conferences. So I was delighted when Staples asked me to help Donna Fulmer of Orion Global Solutions prepare to exhibit at the upcoming Smart Hustle Small Business Conference in New York City. …
Delicious Help for Napa Small Business Fire Victims
The California wine country fires are contained. Napa and Sonoma skies are clear and blue. Recovery from the devastating fires will take years—8000 homes and businesses lost, a hundred thousand people displaced, 42 died. If you want to help the victims of these devastating fires, especially small businesses and their employees, you can do something …
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Time to Get Ready for Small Business Saturday
It’s not yet Halloween, but for many small businesses, planning for the holiday season has started in full force. If you own a small business, it’s time to start getting ready for one of the most important days of the year: Small Business Saturday. In all my years working with and writing about small businesses, …
