Description
Successful Marketing: Secrets & Strategies is the most comprehensive, up-to-date guide available for entrepreneurs and business owners.
Key features
- Principles and fundamentals
- Step-by-step guide to creating a complete plan
- 21st century and traditional techniques
- Complete your plan quickly
- Over 100 worksheets help you think through issues and decisions
Marketing tactics include
- Advertising in print, radio, TV
- Online advertising
- Brand identity
- Direct mail
- Public relations
- Person-to-person promotion
- Networking
- Email communications and newsletters
- Print collateral
- Search engine marketing
- Search engine optimization
- Trade shows
- In-store ideas
- Sampling
- Customer loyalty programs
“Successful Marketing encourages students to think through standard marketing concepts while applying them directly to their business idea.” — Meredith Carpenter, Entrepreneurship Instructor, Haywood Community College
Paperback: 407 pages
MSRP: $34.95
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