Real-World Case Excerpted from Entrepreneurship: A Real-World Approach, 1st Edition Challenge: Improve the footprint of one of the world’s most environmentally unfriendly industries—paper production Solution: Focus the corporation on solving serious environmental problems rather than on profitability Until 2010, the primary goal of all for-profit corporations had been, well, profit. This is codified in federal and …
Reuse, Recycle, but First Reduce: Patagonia
Excerpted from Entrepreneurship: A Real-World Approach, 2nd Ed, now available Most businesspeople can tell you the goal of a for-profit corporation is, well, profit. But many entrepreneurs have other goals as well, such as improving society, reducing poverty, or protecting the environment. While the term “social entrepreneurship” has become widely used recently, entrepreneurs have been driven …
