If you own a small business, sooner or later you have to make sales. Some entrepreneurs view the prospect of a sales call with the same fear and loathing as having to face an IRS audit. Even if you have salespeople on your team, some customers—especially big customers and clients—need to see the owner before …
How to Lose the “Looky-Loos”
You’ve had them in your small business: “prospects” who aren’t really prospects at all. They’re not truly interested in buying. They’re just using your expertise to shop elsewhere, or are looking for rock-bottom prices, or are just seeing what’s out there. In real estate, they have a term for these time-wasters: “looky-loos.” How can you …
Is Trump’s Small Business Owner Real?
When Donald Trump and Republican leaders wanted a “small business owner” to address the GOP convention, they chose Floridian Michelle Van Etten. Republican convention information touted her as running “an international multi-million dollar network marketing business.” Sounds great. But is Van Etten really a small business owner? Van Etten participates in a multi-level marketing program …
A Trick, a Treat for Small Business
Halloween is big business for small business. According to the National Retail Federation, Americans will spend $6.9 million on costumes, decorations, candy, greeting cards, and party favors. More than 157 million will participate in Halloween festivities. Twenty million Americans will even spend $350 million on pet costumes. I have to admit that I’m one of …
