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public relations

Wine Judgment

How PR Is Done—The Judgment of Paris

September 7, 2016 //  by Rhonda Abrams

It started as a publicity stunt. It created an industry—an industry dominated by small businesses and entrepreneurs. And it revolutionized the wine world, changing forever the quality and cost of the next glass of wine you’ll drink. This year is the 40th anniversary of the “Judgment of Paris” in which the best French wines were …

How PR Is Done—The Judgment of ParisRead More

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