“How much should I charge?” That’s one of the toughest questions a small business owner faces. It’s true even when you’ve been running your business for a while, but it’s particularly perplexing when you’re pivoting to a new line of business—perhaps because of Covid—or launching a new business, product, or service. Setting prices is more …
Resolve to Commit to Diversity
Although we’re already almost two weeks into the new year, it’s not too late to make a new year’s resolution or two for your small business. One I’m making this year—and I encourage you to make as well—is to find ways to increase a commitment to diversity. In part, this is in response to the …
The Best Last-Minute Gifts May Surprise You
Only a handful of days remain before Christmas, and you still have lots of gifts to buy. Wait! Step away from your computer. Don’t click on that massive online retailer. If you’re a small business owner, or you just want to help save your community, there’s still time to get great gifts at reasonable prices …
Why Your Small Business is Now a Startup
Whether you’ve been in business 10 days, 10 months, or 10 years, it’s time for a “make-over” for your small business. If you’re going to survive and thrive in the Covid-dominated economy, it’s time to think of your small business as a startup. Remember what it was like? You had an idea, a dream. You …
A New Small Business Holiday Tradition – #BuyBlack Friday
Bye, bye Black Friday—hello “#BuyBlack Friday.” There’s a new holiday shopping tradition, and I’m encouraging everyone to join in. Let’s spend some of our holiday dollars at black-owned businesses, especially on the Friday after Thanksgiving, November 27. Eleven years ago, when Small Business Saturday launched, it raised the visibility of small businesses during the all-important …
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How to Launch a Small Business Product Now
If you’re a small business owner, how do you launch a new product in a Covid-dominated world? A world where most customers are sitting behind their screens instead of going into stores? That’s the challenge I’m facing right now, as I and my team launch our newest book, The Sh*t’s Hit the Fan: Now What?! …
Small Businesses: Get More Sales Now
For most small businesses, the number one issue is always “How do I make more sales?” With so many customers now turning to online shopping, that’s tougher than it used to be. If you aren’t selling digitally in your small business, what can you do to start—easily and cheaply—making online sales? I want to share …
What Does A Biden Presidency Look Like For Your Small Business
In the three decades I’ve been advocating for small businesses, there’s never been a more challenging time for small businesses and the self-employed. And we’re far from out of the woods as this pandemic is not yet under control, and the economy is likely to take a long time to recover. We’ve seen how President …
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How Your Small Business Can Recover from a Disaster
“The morning started out as any other morning,” said Brian Garrison, owner of Garrison’s Home and Garrison’s Sleeper in Southern Oregon. Within a few hours, two of Garrison’s four stores would burn to the ground in a massive fire that swept through the Rogue Valley on September 9. Fortunately, Garrison and his business are doing …
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