Oh, you think you’re so smart, don’t you? In your small business, you’ve mastered social media. You’re a whiz at Facebook, Instagram, Twitter, LinkedIn, Pinterest, or some other social media platform. Or all of the above. And you don’t just use technology for marketing, you’ve already moved most of your small business applications to the …
Last-Minute Trade Show Prep
Yikes! The trade show you’ve signed up to exhibit at is only a week away, and you’re not sure you’re completely ready. Don’t panic. I’m here to help. I’ve teamed up with Staples to help make sure your trade show is a success, no matter how soon it’s coming. What’s a success? You build brand …
Cracking the Mystery of Retailer Success
“Sometimes, I feel like I’m in a Nancy Drew mystery. I just wish I had her little roadster.” Pam Hammond—owner of Paddington Station, the “eclectic emporium” in Ashland Oregon—certainly seems like a grown-up version of the clever, perky girl sleuth, faced with one challenging dilemma after another. Today’s biggest mystery for small business owners like …
TRADE SHOW 101
I’m a big believer in trade shows. In my company, we spend the bulk of our marketing dollars exhibiting at trade shows and conferences. So I was delighted when Staples asked me to help Donna Fulmer of Orion Global Solutions prepare to exhibit at the upcoming Smart Hustle Small Business Conference in New York City. …
Delicious Help for Napa Small Business Fire Victims
The California wine country fires are contained. Napa and Sonoma skies are clear and blue. Recovery from the devastating fires will take years—8000 homes and businesses lost, a hundred thousand people displaced, 42 died. If you want to help the victims of these devastating fires, especially small businesses and their employees, you can do something …
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Time to Get Ready for Small Business Saturday
It’s not yet Halloween, but for many small businesses, planning for the holiday season has started in full force. If you own a small business, it’s time to start getting ready for one of the most important days of the year: Small Business Saturday. In all my years working with and writing about small businesses, …
10 Sure-Fire Self-Promotion Tips for Women Small Biz Owners
October is National Women’s Small Business Month, and as a gift to themselves, I want female small business owners and entrepreneurs to give themselves a gift: greater confidence. I want you to give yourself more credit for your accomplishments and learn a critical business skill. I want you to learn how to toot your own …
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The Best Little Grocery Store in Silicon Valley
At only 24 years of age, newly out of college, Nick Sharma became the owner of a failing small grocery store in the upscale Silicon Valley town of Menlo Park, California. In 11 years, Nick transformed a dusty, tired store into a popular destination for both tech millionaires and neighborhood kids. And he’s landed customers …
Women Small Biz Owners Add it Up
October is Women’s Small Business Month. In observance of this month, I’ve got an unusual request for women who own small businesses or are thinking of getting into business. Because I desperately want you to succeed, I’d like to ask you to sit down and do something very important. I want you to do the …
