Real-World Case Excerpted from Entrepreneurship: A Real-World Approach, 1st Edition Challenge: Improve the footprint of one of the world’s most environmentally unfriendly industries—paper production Solution: Focus the corporation on solving serious environmental problems rather than on profitability Until 2010, the primary goal of all for-profit corporations had been, well, profit. This is codified in federal and …
Entrepreneurs Preventing the Next Katrina
When people envision entrepreneurs working to save the world, it’s not likely they picture someone like Sarah Mack, Ph.D. A fast-talking farm-raised gal who fishes and hunts (including alligators), Mack’s a whip-smart scientist determined to help save the Gulf Coast from the devastation of another hurricane like Katrina. Mack is one of the new breed of New Orleans-based …
