A few months ago, Canon launched its “MAXIFY Mentors” campaign to help small businesses overcome some of the biggest hurdles of starting up. They unleashed the expertise of five small business authorities—I’m fortunate to be one of them—to engage with small business owners through social media. But as a MAXIFY Mentor, I also have the …
7 Small Business Marketing Tricks for Busy People
As a small business owner you have a lot on your plate — creating your product or delivering your service, managing your money, motivating your employees, ensuring operations run smoothly. Phew! How do you find time to actually attract customers? For an overwhelmed small business owner, how do you manage to take care of one …
9 Numbers Every Small Business Must Know
Every small business owner needs to know some numbers—total revenue, profit margin, cost of goods, and the like. But there are other numbers that, as we start 2015, every entrepreneur needs to know to stay competitive and succeed. I’ve focused on 9 key numbers that are likely to affect your small business in the coming …
10 Small Business Resolutions You Won’t Break
What do you want to achieve in 2015 for your small business? The beginning of January is the time for New Year’s resolutions, so here are my top 10 resolutions for small business owners and entrepreneurs. 1. Focus on recurring revenue. You may be thrilled to find any source of income, but some types of …
13 Small Business Apps Santa Loves
As a small business owner, you think YOU have a busy holiday season. Just imagine what it’s like for Santa! He’s one small business owner with a huge December “to do” list: Maintain and data mine a world-class database for a thorough naughty-nice analysis Manage his global supply chain for materials and inventory for over …
Five Keys to Holiday Social Media Success
Do you have customers who’ve liked your small business on Facebook? Followed you on Twitter? Pinned you on Pinterest? Are clients and prospects connected to you on LinkedIn? Then the holidays are the perfect time for you to post, tweet, pin, and connect right back. When it comes to holiday marketing, social media is the …
