It’s “Earth Week,” so it’s time to talk about how you can help protect the environment in your small business. In particular, what are you going to do with all that tech trash you have? If you own a small business, you probably create a whole bunch of tech waste. Look around. I bet you …
If You Want to Reach Millennials, Small Biz Owner, Do This
“Don’t hate, hydrate,” screamed the ad on the poster. Now, it may seem crazy, or craven, to use a social message to sell skin cream…
If You Want to Reach Millennials, Small Biz Owner, Do ThisRead More
The Surprising Topic Business Students Expect You to Teach
Earlier this year, I was asked to speak to the capstone class of an MBA program. During the course of our conversation, I mentioned…
The Surprising Topic Business Students Expect You to TeachRead More
Go Green, Make Green: New Leaf Paper
Real-World Case Excerpted from Entrepreneurship: A Real-World Approach, 1st Edition Challenge: Improve the footprint of one of the world’s most environmentally unfriendly industries—paper production Solution: Focus the corporation on solving serious environmental problems rather than on profitability Until 2010, the primary goal of all for-profit corporations had been, well, profit. This is codified in federal and …
Small Biz Trends for 2018
You don’t have to be “trendy” to take advantage of emerging trends to help your business grow. Smart small business owners know they need to keep up with social and technological changes to succeed and survive over time. Which trends can your small business benefit from in 2018? Local. The term “local” is hot. Consumers …
What Main Street Can Learn from Wall Street
If you think your small business should only be focused on profits, think again. The world is changing: customers, employees, communities increasingly expect companies to serve a social good, not just make money. It’s time to start thinking not of just one bottom line, but of a “triple bottom line.” Perhaps no better proof of …
Reuse, Recycle, but First Reduce: Patagonia
Excerpted from Entrepreneurship: A Real-World Approach, 2nd Ed, now available Most businesspeople can tell you the goal of a for-profit corporation is, well, profit. But many entrepreneurs have other goals as well, such as improving society, reducing poverty, or protecting the environment. While the term “social entrepreneurship” has become widely used recently, entrepreneurs have been driven …
