If you’re a small business owner, how do you launch a new product in a Covid-dominated world? A world where most customers are sitting behind their screens instead of going into stores? That’s the challenge I’m facing right now, as I and my team launch our newest book, The Sh*t’s Hit the Fan: Now What?! …
How Can Your Small Business Survive? These Businesses Show How
“It was an unknown, a big gaping black hole.” That’s how Adele Nasr, the Chief Marketing Officer of electric bicycle maker Aventon described the state of the bike industry in March. “This is really scaring me; it’s going to be terrible,” is how Molly Moon Neitzel, owner of Molly Moon’s Ice Cream, felt after seeing …
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What Does The Year Of The Rat Mean For Your Small Business?
What does the Year of the Rat hold in store for you and your small business or startup? Chinese New Year began on January 25 and celebrations continue until the Lantern Festival on February 8. While in the Western new year we make resolutions, those who observe the lunar calendar look to Chinese astrology to …
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Six Steps To Take Before The End Of The Year In Your Small Business
Yes, I know you’re busy with the holidays in your small business. But you’ve only got a few more days to make the most of 2019. In the waning days of December, you can take a few steps to reduce your taxes, improve your retirement, and feel more secure as you enter 2020. 1. Spend …
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Managing Millennials in Your Small Business
Want to succeed in growing your small business? Then one skill you’d be wise to learn is how to manage and motivate millennials. After all, millennials—those born roughly between 1980-2000—are now America’s largest demographic group. While the average age of a small business owner is 50.3 years, many of your employees, not to mention customers, …
Reducing Spam Calls in your Small Business
I get a ton of spam. No, not the processed lunch meat—unsolicited junk phone calls, or robocalls. These junk phone calls scare people into believing they’re in trouble with the IRS or sell them scam-ridden vacation packages. While, as an individual, these spam phone calls are annoying, for a small business, they’re downright expensive. For …
Focus on Employees to Build your Small Biz
When I started my small business, I was committed to treating my employees well. As an employee, I’d worked for bosses who took their employees for granted, and I knew how de-motivating that could be. I knew that I didn’t want to be that kind of boss. Even more importantly, in a small business, your …
Time for a Small Business Declaration of Independence
Small business owners: King George III had nothing on you as a tyrant. When the colonists in America rebelled against that despotic (and crazy) English King, they were fighting to take charge of their own lives. They wanted to set the rules, not be dictated to. But as a small business owner, are you really …
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Women Small Business Owners – Pay Yourself More!
Just about everyone knows this tough fact: employed women earn less than men—about 80 cents for every dollar. That’s one reason many women start a small business or become self-employed. After all, when you can set your own fees, you’ll make the same as men, right? Not so fast. Here’s a disappointing finding: self-employed women …
