It’s that time of year again: time for new year’s resolutions. Personal resolutions can be tough to keep—lose those pounds or quit smoking—but small business new year’s resolutions can be a whole lot easier and bring you greater satisfaction and success by year’s end. Seven resolutions to help you succeed in 2018: 1. Find—and speak …
Do These 3 Things in Your Small Biz Before Year End
In your small business, it’s almost time for you to tear the December 2017 page of your calendar off the wall. Before you do, there are three last-minute, year-end steps you can take to improve your small business bottom line for 2017. For advice on year-end financial tips, I turned to three of the leading …
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12 Absurdly Easy Ways to Make More Money
Want to make more money in your small business? Who doesn’t? Usually, when small business owners think of ways to make more money, they consider things that are pretty tough, like developing new products or services, opening new locations, or adding an eighth day of the week so they can work 24/8 instead of just …
7 Small Biz Low-Tech, No-Tech Secrets
Oh, you think you’re so smart, don’t you? In your small business, you’ve mastered social media. You’re a whiz at Facebook, Instagram, Twitter, LinkedIn, Pinterest, or some other social media platform. Or all of the above. And you don’t just use technology for marketing, you’ve already moved most of your small business applications to the …
Last-Minute Trade Show Prep
Yikes! The trade show you’ve signed up to exhibit at is only a week away, and you’re not sure you’re completely ready. Don’t panic. I’m here to help. I’ve teamed up with Staples to help make sure your trade show is a success, no matter how soon it’s coming. What’s a success? You build brand …
Cracking the Mystery of Retailer Success
“Sometimes, I feel like I’m in a Nancy Drew mystery. I just wish I had her little roadster.” Pam Hammond—owner of Paddington Station, the “eclectic emporium” in Ashland Oregon—certainly seems like a grown-up version of the clever, perky girl sleuth, faced with one challenging dilemma after another. Today’s biggest mystery for small business owners like …
TRADE SHOW 101
I’m a big believer in trade shows. In my company, we spend the bulk of our marketing dollars exhibiting at trade shows and conferences. So I was delighted when Staples asked me to help Donna Fulmer of Orion Global Solutions prepare to exhibit at the upcoming Smart Hustle Small Business Conference in New York City. …
Time to Get Ready for Small Business Saturday
It’s not yet Halloween, but for many small businesses, planning for the holiday season has started in full force. If you own a small business, it’s time to start getting ready for one of the most important days of the year: Small Business Saturday. In all my years working with and writing about small businesses, …
10 Sure-Fire Self-Promotion Tips for Women Small Biz Owners
October is National Women’s Small Business Month, and as a gift to themselves, I want female small business owners and entrepreneurs to give themselves a gift: greater confidence. I want you to give yourself more credit for your accomplishments and learn a critical business skill. I want you to learn how to toot your own …
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