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“It was an unknown, a big gaping black hole.” That’s how Adele Nasr, the Chief Marketing Officer of electric bicycle maker Aventon described the state of the bike industry in March. “This is really scaring me; it’s going to be terrible,” is how Molly Moon Neitzel, owner of Molly Moon’s Ice Cream, felt after seeing …
How Can Your Small Business Survive? These Businesses Show HowRead More
There’s no easy way to say this: America’s small businesses are dying. Small businesses in some industries—retail, restaurant, travel, hospitality—now can be considered an endangered species. If you want to help them survive, if you want your own small business to survive, the most important thing you can do is simple: wear a mask. Wear …
The other day, a local small business owner gave me about a dozen reasons why he wasn’t re-opening his restaurant. Not one of the reasons had to do with health. He complained about costs, worried about being sued, was frustrated with the city, didn’t trust his customers, and on and on. I’m not sure his …
Do Something If You Want Your Small Business to SurviveRead More
Facebook Live: today—Tuesday, April 14, I will be holding a Facebook Live at 1 pm EDT/10 am PDT to give you updates on funding issues, answer questions, and importantly—discuss how to ensure your business’s survival. PLEASE JOIN ME. And if someone forwarded you this newsletter, you should sign up here. SMALL BUSINESS/SELF-EMPLOYED SURVIVAL TECHNIQUES Yes, …
Independent bookstores are a dying breed, right? Amazon and ebooks killed them, correct? And aren’t all independent small businesses similarly doomed? Well, as Mark Twain might have said, “reports of their death are greatly exaggerated.” Here’s news that’s almost certain to surprise you: independent bookstores are thriving. April 30, Independent Bookstore Day, is right around …
You’ve just launched your startup or small business. You’ve got a great idea. But then, you find customers aren’t really interested. Do you throw in the towel? No, you pivot. You’ve been running your small business successfully for years. But then, your industry changes. Do you look for a job? No, you pivot. You’re smart …
