Have you embraced social media in your entrepreneurship classes? Does it differ from traditional marketing so greatly that it requires specialized classes? American check their phones a total of 8 billion times a day, and 80 percent of those smartphone users spend their time using just five apps—Facebook is number one. The argument that “social …
Are you Brad or Angelina in your Small Business?
Oh dear, it’s the end of a beautiful partnership: Angelina Jolie and Brad Pitt have filed for divorce. If “Brangelina” can break up, what hope is there for you if you have a partner in your small business? While the two stars may go through a nasty divorce, you definitely want to avoid a gruesome …
Want a Perfect Small Business? Think Again.
When Apple released the new operating system for its iPhone earlier this month, some things went wrong. For a few hours, thousands of the first people who downloaded iOS10 had their iPhones “bricked”—or rendered useless. Apple’s stock price dropped. Whoops. Seems like a big mistake, right? Sure, but Apple did something right, something small business …
Facebook Help for Small Business
Has this ever happened to you in your small business? You want to get the word out about a sale or a new product, and you’ve heard Facebook is a good way to reach customers. You create what you think is a good post and then pay to “boost” it. Then, nothing. No sales. No …
How PR Is Done—The Judgment of Paris
It started as a publicity stunt. It created an industry—an industry dominated by small businesses and entrepreneurs. And it revolutionized the wine world, changing forever the quality and cost of the next glass of wine you’ll drink. This year is the 40th anniversary of the “Judgment of Paris” in which the best French wines were …
Trump No Help for Small Business
Where does Donald Trump stand on issues of importance to small businesses? The short answer is “Who knows?” Trump changes his positions quicker than Taylor Swift changes boyfriends. On August 8, Trump unveiled his economic plan in a speech in Detroit. From that speech, and other positions he’s made throughout the campaign, we can try …
How to Help Students Raise Money From the Crowd
Are your students looking for funding to get a great idea, product, or new venture off the ground? If you teach in the U.S., now there’s a new source of financing they can tap into—equity crowdfunding. It’s taken until May of this year for the regulations regarding equity crowdfunding—officially referred to as Regulation Crowdfunding—to go into …
How a Small Business Changed the Wine World
It started as a publicity stunt. It created an industry – an industry dominated by small businesses and entrepreneurs. And it revolutionized the wine world, changing forever the quality and cost of the next glass of wine you’ll drink. This year is the 40th anniversary of the “Judgment of Paris” in which the best French …
Clinton’s Plan to Help Small Businesses
What would you want your next President to do for your small business? On Tuesday, Hillary Clinton announced how she, as President, would help small businesses, startups and entrepreneurs in unveiling her plan dealing with a broad range of small business concerns. Clinton’s announcement shows she does her homework. Her small business proposals aren’t going …
