Free! Everyone loves getting something free, and if you run a small business, you certainly appreciate saving money. Fortunately, a whole lot of companies want to give you something free to help you run and grow your small business. A few years ago, “free-mium” was all the rage as the latest business model. During the …
Get Ready for Summer
This week, there may be snow in Colorado and flooding in Texas, but hot or cold, wet or dry, now that Memorial Day is behind us, the summer season is officially here. For many small businesses and entrepreneurs, summer is the busiest time of the year—especially if you’re in the tourism, sports, or construction industries. …
How to Reach Your Small Business Customers
You’ve got a killer idea for your small business. You’ve created a great new product or service, set up operations, raised sufficient money to get out of the gate. But where are the customers? It’s time to pay attention to marketing. During Small Business Week, I’m devoted to helping you “Make this Your Year to …
6 Great Growth Tactics You’ve Forgotten
The other day I was eating a terrific sandwich in a café near my office, when I noticed staff members wearing T-shirts saying, “We do business catering.” I immediately texted my office manager and told her to order from this café for our next staff lunch. Wow. They got an order from a T-shirt! This …
Five Keys to Holiday Social Media Success
Do you have customers who’ve liked your small business on Facebook? Followed you on Twitter? Pinned you on Pinterest? Are clients and prospects connected to you on LinkedIn? Then the holidays are the perfect time for you to post, tweet, pin, and connect right back. When it comes to holiday marketing, social media is the …
