Yes, Virginia, there is a small business Santa Claus. “Santa” comes in the form of customers with money burning a hole in their pockets. They have funds they want to, or need to, spend before midnight December 31. These customers are ripe for the picking, so hurry and make those all-important, highly lucrative, sales calls …
Nine Secrets to Small Business Holiday Success
Starting Thanksgiving weekend, holiday shoppers get serious, really serious. There’s Black Friday, Small Business Saturday, and Cyber Monday. And that’s just one weekend. Consumers are expected to spend $655 billion shopping in November and December. That’s a lot of money. How will you make sure your small business gets your piece of the pie during …
8 Can’t Lose Sales Strategies
If you own a small business, you may think of yourself as a baker, graphic designer, technologist, or whatever industry you’re in. But if you hope to succeed, there’s one title you better add: salesperson. Every small business owner and entrepreneur needs to get out there and make sales. Of course, many small business owners …
Secrets to Ringing Up More Holiday Sales
What’s at the top of every small business owner’s holiday wish list? More sales! It’s no wonder. For many small businesses, the holidays are their make-or-break season, often bringing in half their total annual income. Holiday sales are critical for more than just retail or e-commerce companies — small businesses in personal services, hospitality, travel, …
