Plan. Start. Grow.

Santa Branding Tips

50 Shades of Green

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Wish lists aren’t just for boys and girls. We small businesses have them too. What tops yours? More customers? More sales? More money? Here’s a list of ideas to help bring in more customers, more sales, and more money this holiday season.

  1. Email newsletters with a holiday theme
  2. Customer appreciation events
  3. Extended holiday hours
  4. 2018 calendars with your name on them
  5. Fun YouTube video
  6. Pre-wrapped holiday gifts
  7. Holiday lunches with clients
  8. Bringing gifts to customers as cold calls
  9. Holiday tips on Facebook page
  10. Holiday open house
  11. “Most Wanted Gift” signs around your shop
  12. Holiday Facebook Live video or Twitter chat
  13. Early booking discounts for the new year
  14. Deal-of-the-day on social media
  15. Decorate your store
  16. Charity food or clothing drive
  17. Groupon valid after January
  18. “Decorate” your website
  19. Share buttons for products online so customers market for you
  20. Free shipping on purchases over $50
  21. Holiday networking parties
  22. Partner with other business
  23. Holiday fair booth
  24. Take Canadian clients to a hockey game
  25. Friends and family discount day
  26. Free gift wrapping
  27. Put a sign on your dog and go for walks
  28. Special holiday menu
  29. Gift packages with neighboring businesses and sell at both companies
  30. Holiday party with neighboring businesses and share customers
  31. Pre-wrapped gifts “for him,” “for her,” “for your pet”
  32. Bundles displayed together
  33. Inviting pictures online of your products in gift packs
  34. Services bundled with products
  35. Gift cards bundled with your restaurant menu
  36. Gift baskets at different price points
  37. A sidewalk sale with the shop next door
  38. Cross-selling additional services
  39. More expensive products and services featured prominently
  40. Gift certificates
  41. Portion of sales to charity
  42. Donate services to a community group to increase visibility
  43. BOGO or bring-a-friend promotions
  44. Holiday workshop
  45. Greeting cards to customers, prospects, and vendors
  46. Affordable gifts to your best customers
  47. VIP holiday party
  48. “Customers of the week” featured on social media
  49. Charitable donation in one valuable customer’s name
  50. Deals for 2018

Happy Holidays from all of us at PlanningShop!