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Read the latest from small business expert, Rhonda Abrams!
I’ve created a major new product for my small business, and, after more than two years of hard work and investment, it’s almost ready to launch. I’m not quite ready to tell you what it is. But I can tell you that a few years ago, I took a good, hard look at my small …
Real-World Case Excerpted from Entrepreneurship: A Real-World Approach, 1st Edition Challenge: Improve the footprint of one of the world’s most environmentally unfriendly industries—paper production Solution: Focus the corporation on solving serious environmental problems rather than on profitability Until 2010, the primary goal of all for-profit corporations had been, well, profit. This is codified in federal and …
Gung Hay Fat Choy. That’s the traditional greeting for Chinese New Year—which began on Friday, February 16 with celebrations continuing for two weeks. What does the Chinese New Year mean for your small business? In the Chinese—or Lunar—calendar, each year corresponds with one of the 12 animals in the Chinese zodiac. According to legend, the …
What the Year of the Dog Holds for Your Small BusinessRead More
The Winter Olympics are here, and figure skating is always one of the most popular sports of the games. I know I’m always enthralled watching how athleticism and artistry are combined. When I was just starting my small business, I was an enthusiastic, though not very good, ice skater, and I found there were many …
You don’t have to be “trendy” to take advantage of emerging trends to help your business grow. Smart small business owners know they need to keep up with social and technological changes to succeed and survive over time. Which trends can your small business benefit from in 2018? Local. The term “local” is hot. Consumers …
It’s nearly Valentine’s Day—so it’s time to show your small business customers some love. In today’s #MeToo and #TimesUp climate, that doesn’t mean doing anything your grandmother would be ashamed of you for. And it doesn’t (necessarily) mean sending customers a box of chocolates or Valentine’s Day cards. No, it means insuring your customers know …
You love your small business, right? Your friends envy you. After all, every day, you get to do something you love, work with people you’ve chosen, set your own hours. It’s paradise, correct? C’mon, you and I both know the truth—running a small business also means dealing with a whole bunch of not-so-sexy stuff. Here’s …
If you think your small business should only be focused on profits, think again. The world is changing: customers, employees, communities increasingly expect companies to serve a social good, not just make money. It’s time to start thinking not of just one bottom line, but of a “triple bottom line.” Perhaps no better proof of …
When I started my first small business, my lawyer gave me some memorable advice. “Rhonda,” he counseled, “I’ve never had a client dispute a bill for professional services. People willingly pay thousands of dollars in hourly fees without complaint, but if I bill them $2 in mailing charges, they’ll get upset. It’s small items that …
Don’t Nickel-and-Dime Your Small Business CustomersRead More
