USA Today

Venture Capital

Women Entrepreneurs Say #TimesUp

By Rhonda Abrams on December 5, 2018

Twenty years ago, I was trying to raise venture capital for a Silicon Valley startup venture I’d launched with a female partner. We had Fortune 100 sponsors and a huge bank ready to invest a million dollars. They had just one requirement: we needed a venture capitalist (VC) to also invest. We thought we had … Read more »

Museum Store Sunday

Museum Store Sunday Transforms Holiday Shopping

By Rhonda Abrams on November 21, 2018

Let’s face it. By the Sunday after Thanksgiving, you’re exhausted. You cooked. You ate. You cleaned. You watched football and parades. And you absolutely need to escape the relatives. On Black Friday, you braved crowds for disappointing sales. You had a great time shopping on Small Business Saturday, but you still have a few hard-to-shop-for … Read more »

Smallbiz Instagram

Instagram Updates for Small Biz

By Rhonda Abrams on November 7, 2018

Two years ago, I wrote a column on how small businesses could best use Instagram to grow their businesses. Geez, does that seem a long time ago now. Social media changes faster than Beyoncé changes outfits. There’s a lot you need to catch up on if you want to take advantage of the benefits of … Read more »


You Built It. Now What?

By Rhonda Abrams on October 24, 2018

Few things in life beat the excitement of starting a new business or launching a new product. Creating a startup is thrilling. Sure, there’s risk—but risk can be exciting. There’s also challenge and creativity—figuring out how to build something from nothing, finding money, solving problems. But what happens when the startup is started? You built … Read more »

Smallbiz Technology

8 Tech Tips for Small Biz

By Rhonda Abrams on October 10, 2018

Today, every business is a technology business. Whether you have a one-person consulting company or a 500-person manufacturing firm, every business must use technology and use it well. Small business owners don’t need to be early adopters of technology, but you do have to be adopters. But tech can be overwhelming to a small business … Read more »

Tiger Comeback

“Be a Tiger” in your Small Business

By Rhonda Abrams on September 26, 2018

This past Sunday, the great golfer Tiger Woods gave entrepreneurs and small business owners an important lesson: no matter how hard you fall, how much you fail, you can come back. Woods has had more than his share of problems, humiliation, and, let’s face it, plain bad judgment. But on Sunday at the Tour Championship … Read more »

Millennial Smallbiz

29 Businesses to Start Over Age 29 and One to Avoid

By Rhonda Abrams on September 12, 2018

Are you a millennial stuck in a job you hate? Got kids but not earning enough to make ends meet? Still haven’t paid off that student loan? Maybe it’s time to start your own small business. I’ve got 29 great business ideas for those of you over 29—and one business to avoid. Whether it’s a … Read more »

Women smallbiz

Women Biz Owners: Give Yourself a Raise

By Rhonda Abrams on August 29, 2018

Just about everyone knows women employees earn less than men—about 80 cents for every dollar. That’s one reason many women start a small business or become self-employed. When you set your own fees, you’ll make the same as men, right? Not so fast. Self-employed women still make a lot less than self-employed men. Ladies: it’s … Read more »

Women Table

Table: Median Revenue for Men- vs. Women-run Businesses

By Rhonda Abrams on August 28, 2018

See below for research on median revenue for men- vs. women-run businesses that serve at least 100 clients:   Industry Median Male Revenue  Median Female Revenue Percentage Gap Arts and Entertainment  $        96,097  $        80,165 -17% Construction and Trades  $      196,713  $      201,247 2% Creative Professionals … Read more »

Biz from phone

Run your Small Business from your Phone

By Rhonda Abrams on August 15, 2018

Once upon a time, if you wanted to start a small business, you needed a whole bunch of stuff. You needed an office or store, office equipment, staff, a website. Even when I started my own one-person business from my home, I needed an expensive computer and software, not to mention a printer, copier, and … Read more »

Smallbiz Divorce

Divorce-Proof Your Small Business

By Rhonda Abrams on August 1, 2018

Do you love your small business more than your spouse? Wait, don’t answer that. When you’re an entrepreneur, it’s easy for your spouse or partner to feel like you care more about your business than you do about them. Running a business can be all-consuming, taking a lot of time, a lot of money, and … Read more »

Success Secrets

11 Secrets of Small Business Success

By Rhonda Abrams on July 25, 2018

Over the years, my small business has had its share of ups and downs. The economy tanked. My distributor went bankrupt. I lost valuable employees and lost a lease. In fact, the entire book publishing industry changed in the time I’ve been in it (I’m a publisher…). But 25 years later, I’m still here. What’s … Read more »

Keep Your Small Business Customers Coming Back

By Rhonda Abrams on July 18, 2018

When it comes to your small business customers, are you afraid of commitment? Are you constantly seeking a new client to excite you? Is hanging out with your old customers turning you off? Many entrepreneurs build companies based around having a continual flow of new, one-time clients. Many types of businesses provide services a customer … Read more »

Seven Tricks for Home Office Success

By Rhonda Abrams on July 11, 2018

For more than a decade, I ran my small business from my home. I loved it. I’d boast about my “one room commute” to friends when they’d complain about being stuck in commuter traffic. My business eventually outgrew my home office, but I still work from home regularly, so over the years, I discovered a … Read more »


Time to Celebrate Immigrants

By Rhonda Abrams on July 4, 2018

It’s the Fourth of July, and as you head to a holiday beach or barbecue, look around your town. Take a moment to notice—and appreciate—all the many small businesses—and large ones too—started by immigrants. As we celebrate America, we also celebrate what America has meant—and continues to mean—for immigrants from throughout the world. A few … Read more »

Smallbiz Vacation

Tell Your Small Biz Employees to Get Lost

By Rhonda Abrams on June 27, 2018

Would it kill your small business if you took a vacation? What would happen if you gave your small business employees a vacation too? One of the most challenging aspects of owning a small business is figuring out how and when to take a vacation. And, as hard as it is for you to go … Read more »


A Small Biz Needs Values, So Does Our Country

By Rhonda Abrams on June 20, 2018

On Tuesday, June 19, President Donald Trump spoke before an organization that often purports to represent small business, attempting to gin up support of the small business community for his policy of separating immigrant families. As someone who has worked with small businesses across the United States for more than two decades, I know this … Read more »

Smallbiz myths

8 Myths About Small Business

By Rhonda Abrams on June 13, 2018

With USA Today’s launch of their new section for small business, USA and Main, I thought it would be good to get some of the most persistent myths about small business out of the way. Having worked with thousands of small business owners over my more than 25 years in business, and owning a small … Read more »

Inspirational Quotations

Time to Inspire Your Small Business

By Rhonda Abrams on June 6, 2018

As a small business owner, have you ever said “I want to quit my job” even though it’s your own company? Every small business owner feels that way from time to time. We need some inspiration to refill our motivation tanks. I’m a big fan of inspirational quotations. Quotations remind me of truths I know … Read more »

Net Neutrality

Net Neutrality Loss Is Loss for Small Business

By Rhonda Abrams on May 30, 2018

Last month, during Small Business Week, small businesses descended on US Senators’ offices. They signed petitions, wrote letters and emails, even put up billboards. What was all the fuss about? Small businesses were trying to help save open and equal access to the Internet. The US Senate, in a bipartisan vote, tried to do its … Read more »