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USA Today

Make customers love your small business

Make Customers Fall In Love With Your Biz

February 6, 2017 //  by Rhonda Abrams

Don’t let the heat of new attraction dim; nurture the relationship with your customers. In February, love is in the air. After all, February contains Valentine’s Day, American Heart Month, even Love Your Pet Day. But for small-business owners and entrepreneurs, I’m declaring February as Love Your Customers Month. Getting and keeping customers is like …

Make Customers Fall In Love With Your BizRead More

Wine Judgment

How PR Is Done—The Judgment of Paris

September 7, 2016 //  by Rhonda Abrams

It started as a publicity stunt. It created an industry—an industry dominated by small businesses and entrepreneurs. And it revolutionized the wine world, changing forever the quality and cost of the next glass of wine you’ll drink. This year is the 40th anniversary of the “Judgment of Paris” in which the best French wines were …

How PR Is Done—The Judgment of ParisRead More

Donald Trump as Client

Would You Want Donald Trump as a Client?

July 13, 2016 //  by Rhonda Abrams

In four months, Americans will decide whether they want Donald Trump to be their President. For small business owners, however, it’s customers who affect their daily lives far more than Washington politicians. So before you consider what Trump would be like as your President, consider this: what would Donald Trump be like as a client …

Would You Want Donald Trump as a Client?Read More

8 Can’t Lose Sales Strategies

September 25, 2015 //  by Rhonda Abrams

If you own a small business, you may think of yourself as a baker, graphic designer, technologist, or whatever industry you’re in. But if you hope to succeed, there’s one title you better add: salesperson. Every small business owner and entrepreneur needs to get out there and make sales. Of course, many small business owners …

8 Can’t Lose Sales StrategiesRead More

7 Small Business Marketing Tricks for Busy People

September 18, 2015 //  by Rhonda Abrams

As a small business owner you have a lot on your plate — creating your product or delivering your service, managing your money, motivating your employees, ensuring operations run smoothly. Phew! How do you find time to actually attract customers? For an overwhelmed small business owner, how do you manage to take care of one …

7 Small Business Marketing Tricks for Busy PeopleRead More

Small Business Depends on Silicon Valley

September 11, 2015 //  by Rhonda Abrams

What’s Silicon Valley cooking up now to help small businesses? I had a chance to find out when I arranged an “Insider’s Tour of Silicon Valley” to celebrate the 35th anniversary of America’s Small Business Development Center network (ASBDC). On Sept 9, I took approximately 70 small business consultants on a tour of three companies dramatically affecting …

Small Business Depends on Silicon ValleyRead More

Find your ideal customers!

5 Benefits of a Great Company Culture

September 4, 2015 //  by Rhonda Abrams

Recently, I had lunch with a friend, I’ll call him Ryan, who’s launched a high-tech start-up. Most of us would envy Ryan’s success. He easily raised nearly two million dollars in funding. He’s attracted a small team of outstanding employees. He’s landed a couple of major customers. But he confided to me that his biggest …

5 Benefits of a Great Company CultureRead More

Entrepreneurs Preventing the Next Katrina

August 28, 2015 //  by Rhonda Abrams

When people envision entrepreneurs working to save the world, it’s not likely they picture someone like Sarah Mack, Ph.D. A fast-talking farm-raised gal who fishes and hunts (including alligators), Mack’s a whip-smart scientist determined to help save the Gulf Coast from the devastation of another hurricane like Katrina. Mack is one of the new breed of New Orleans-based …

Entrepreneurs Preventing the Next KatrinaRead More

5 Things Entrepreneurs Do Before 9 a.m. Each Morning

July 10, 2015 //  by Rhonda Abrams

Small business owners and entrepreneurs must be productive. We need to squeeze value out of every minute. For most of us, our most energetic and constructive time is first thing in the morning. Do we use those precious morning hours well? I recently asked readers of my free monthly small business tips newsletter, PlanningShop Report, …

5 Things Entrepreneurs Do Before 9 a.m. Each MorningRead More

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    What’s old is new again! How to stay in front of What’s old is new again! How to stay in front of your smallbiz customers, in my latest @usatoday column. Link in profile~
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    National Doughnut Day on Friday?? Great way to sta National Doughnut Day on Friday?? Great way to start the weekend!! Enjoy, and go find yourself some doughnuts 😋 🍩 
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    We're heading into a long weekend! Here's to some We're heading into a long weekend! Here's to some R&R, productivity . . . whatever your small business needs~
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