Don’t let the heat of new attraction dim; nurture the relationship with your customers. In February, love is in the air. After all, February contains Valentine’s Day, American Heart Month, even Love Your Pet Day. But for small-business owners and entrepreneurs, I’m declaring February as Love Your Customers Month. Getting and keeping customers is like …
Last-Minute Gifts for Entrepreneurs
Stumped as to what to get your favorite small business owner or startup guru for the holidays? No worries. There’s still time to buy the perfect gift for the entrepreneur on your gift list, and many of these can be purchased from the comfort of your chair. Domain. Every business needs its own domain name. …
If Santa Ran Your Start-up
No one ever thinks about Santa as an experienced business owner, but he’s been running a successful enterprise for centuries. So before the holiday crunch, I sat down with Santa over a cup of hot chocolate and asked for his small business start-up advice. I also asked for a red Tesla. I’ll see if Santa …
5 Ways Your Small Business Can Feel Like Santa
As small business owners, we deserve to feel good about the many contributions we make to our communities year ‘round. We invent new products, create the majority of new jobs, and keep the economy moving. But at this time of year, we often think about ways we as small business owners and employees can give …
Nine Secrets to Small Business Holiday Success
Starting Thanksgiving weekend, holiday shoppers get serious, really serious. There’s Black Friday, Small Business Saturday, and Cyber Monday. And that’s just one weekend. Consumers are expected to spend $655 billion shopping in November and December. That’s a lot of money. How will you make sure your small business gets your piece of the pie during …
Neighborhoods Rally for Small Business Saturday
Since its founding in 2010, Small Business Saturday has become an American institution. Falling on the Saturday after Thanksgiving – this year it’s November 26 – the day has been embraced by shoppers, small businesses, and neighborhoods nation-wide. Even the President shops locally on Small Business Saturday. Last year, 95 million shoppers spent a whopping …
It’s the Holidays: Do You Know Where Your Cash Is?
If you run a small business, the holidays seem like they’re already here. Yes, I know, it’s not even Halloween, but studies show that about 40% of shoppers begin their holiday shopping before jack-o-lanterns are even lit. For small businesses, the greatest holiday challenge may not be getting shoppers in their door, or finding enough …
The Biggest Small Business Day of the Year
The most important day of the year for small business is only a few weeks away. Is your business ready? In just six short years since it was first observed, “Small Business Saturday” has become a sales powerhouse, driving traffic to local and small businesses during the all-important holiday season. It’s now an American institution, …
Time to Celebrate Immigrants
It’s the Fourth of July, and as you head to a holiday beach or barbecue, look around your town. Take a moment to notice and appreciate all the many small businesses—and large ones too—started by immigrants. As we celebrate America, we also celebrate what America has meant—and continues to mean—for immigrants from throughout the world. …
