As a small business owner, you think YOU have a busy holiday season. Just imagine what it’s like for Santa! He’s one small business owner with a huge December “to do” list: Maintain and data mine a world-class database for a thorough naughty-nice analysis Manage his global supply chain for materials and inventory for over …
Five Keys to Holiday Social Media Success
Do you have customers who’ve liked your small business on Facebook? Followed you on Twitter? Pinned you on Pinterest? Are clients and prospects connected to you on LinkedIn? Then the holidays are the perfect time for you to post, tweet, pin, and connect right back. When it comes to holiday marketing, social media is the …
Eat, Drink, Be Merry — and Network!
Let the parties begin! With Thanksgiving out of the way, you thought you could hunker down in your small business or just kick back at home? No way — the holiday season is a perfect time to use social opportunities to build your small business. Long before Facebook, Twitter, LinkedIn or even MySpace, there was …
Secrets to Ringing Up More Holiday Sales
What’s at the top of every small business owner’s holiday wish list? More sales! It’s no wonder. For many small businesses, the holidays are their make-or-break season, often bringing in half their total annual income. Holiday sales are critical for more than just retail or e-commerce companies — small businesses in personal services, hospitality, travel, …
What’s Hot in Holiday Swag
Free stuff! Everyone loves getting gifts or “swag” — the promotional items businesses give out. The holiday season is the perfect time for your small business to thank your customers or clients by giving them small gifts. But hurry — time’s running out to order anything imprinted with the name or logo of your small …
There’s No Business Like Pet Business
I have a scary admission to make: I will embarrass my dog by dressing her in a pet costume this Halloween. I am certainly not alone. Americans will spend more than $350 million (that’s a third of a billion) on pet costumes in 2014. A pumpkin is the favorite costume of choice, closely followed by …
